They tried to bury us. They didn't know we were seeds.


They tried to bury us. They didn't know we were seeds.

Solomon and I decided to run a social experiment two days ago. We had launched a web-to-print company, Pringine, and after legally registering the company, we kicked-off operations on Wednesday. The experiment was for me to share a media article about Pringine on LinkedIn, without adding our website to it, and see if the post converts into a paying customer. So I did. Result: We had two orders from businesses in Nigeria; paid in full. When analyzing the results, we concluded that: 1. Media articles, especially good reviews, create credibility around your business, so ensure your business is always in the positive media light. 2. The person or people behind a business is more important than the business itself. People are 10x more likely to patronize a business if they know, love, and trust the person or people running it. 3. Less is more. If you share your website and tell people to visit it and pay for your service, there's a chance they won't. Give them enough information to be curious about your business, so that they, on their own will, try to find out more. Such a person is much likely to convert into a paying customer if they find only good things from unrelated sources. Meanwhile, I love the quote behind us: "They tried to bury us. They didn't know we were seeds."
Powered by Blogger.