Even before the COVID-19 pandemic began, consumers were already making the shift from indoor malls to outdoor shopping centers. As a preventative measure against the spread of the coronavirus, many indoor malls have remained closed since the start of the pandemic, as experts suggest people are far less likely to catch the virus in an outdoor setting. Open-air markets, therefore, provide a safer way for shoppers to congregate, making the future of these outdoor spaces a bright and promising one.
The Benefits of Open-Air Markets vs. Indoor Malls
These days, our new normal involves wearing masks, physical distancing, and increasing the amount of time we spend outdoors. These safety protocols have given a boost to outdoor market destinations in addition to making curbside pick-ups much easier to facilitate. Here are a few more advantages of open-air markets.
- Increased Potential: Open-air markets can attract steadier traffic over traditional indoor shopping centers since big box stores, salons, gyms, and even grocery stores can serve as anchors. Outdoor markets can also provide more options when it comes to dining and entertainment, creating a more inclusive way to spend your time.
- More Sustainable: Due to the ongoing pandemic, open-air markets allow retailers to continue generating revenue while creating a safer shopping experience. Additionally, open-air shopping doesn’t require the use of heating or air-conditioning year-round which helps to minimize power consumption. This helps small and local businesses to save and encourages a more diverse range of vendors which also benefits the customers.
- Improved Visibility: Open-air markets allow retailers to be in the direct line of sight so customers don’t have to venture indoors to see what is available. Maximizing visibility can go a long way to improving foot traffic and increasing sales.
- One-of-a-Kind Shopping Experience: These days, it takes a lot to step out of the home when anything can be delivered right to your doorstep. When the effort is made to go out, people are more likely to want to have a special experience. Open-air markets are the perfect place to spend your time as they provide a memorable backdrop for fun family outings. Open-air marketplaces also have their own unique aesthetic and no two markets will carry the exact same goods and services.