How to Build Your Unique Brand as a Freelancer

How to Build Your Unique Brand as a Freelancer


Freelancing is an essential part of achieving your dream career in fashion, art, real estate, fitness, or any other type of business. However, not many people know how to go about the nitty-gritty involved.

As a newbie freelancer, I always asked myself: How can I become a famous and widely known brand?

Over time, I have realized that in freelancing, your success story does not really begin when you get clients or customers. It actually begins the moment you start creating your brand and start selling yourself to potential clients.

It is when your self-confidence skyrockets, and you begin to see all the possibilities you could not see when working for someone else.

Today, I bring you six tips on how you as a freelancer can start building your unique brand, getting your work out there, connecting with like-minded people, and finding the gigs you want (meeting high-value clients).

1.     Create Your Own Website/Blog

As a freelancer, the first impression people get of you is through your website.

Whether it’s how easy it is to find your sample projects or connect with you for business purposes, how current your online presence looks, or whether it inspires them.

Creating your own website/blog should be a priority when building your unique brand as it is the simplest way that potential clients can find you and gauge your competence. 

NB: You can always start with free website versions such as wordpress.com sites if you do not have the budget for a professional site, but upgrade as soon as you can. The most important thing is that clients can actually see samples of your work.

 

2. Own Your Work/Write Articles for Your Blog

Freelancing today is a lifestyle, not just a job. 

Owning your work as a freelancer is empowering. There’s no room for compromise on the quality of your work. When you have your website with articles you have written, you become your own boss. You connect better with potential clients since you already have a portfolio they can review.

It’s time to be who you are anyway. So, own your work!

3. Write guest posts/Send Your Articles for Guest Posting

Quality, viral guest blogging is a strategy that gives freelancers leverage and promotes their brands tremendously. Identify a famous website/blog that relates to your niche and request for a chance to write guest posts for them.

A guest post is a great way to put your best work in front of as many eyes as possible. And, as a freelancer, it enables you to build your brand and expand your reach into new industries.

If you want to build your brand and earn a real income from your blog, you might want to consider guest blogging.

4. Have A Strong Social Media Presence

According to a recent survey by Avant Link, 52 percent of freelancers’ blog posts are viewed less than 20 times. In fact, 45 percent of freelancers are behind in blogging for at least one month. 

Consequently, a major key factor in establishing your freelancing brand is how you present yourself through your social media platforms.

Choose the site that gets the most engagement first. When you are ready to expand, start working on some other platforms. LinkedIn and Facebook are great places to start building a strong social media presence.

5. Network with Other Freelancers

Networking is crucial for every freelancer. It is the best way to get jobs. 

You can network online on freelancing sites or meet other freelancers in person. As a freelancer, you should also network with peers in the same field since they may be able to refer clients to you, help you out with projects, give you some advice, and more.

Connect with fellow freelancers on freelancers’ groups on Facebook, LinkedIn, Quora, Reddit, among other social sites, and get engaged.

Networking with other freelancers can help you:

– Tap into a profitable industry

– Find new clients and 

– Keep up to date with the latest events and news.

6. Be Consistent

As a professional freelancer, you must be consistent if you want to thrive.

Consistency means setting and adhering to deadlines, carrying out self-improvement, and continually learning new skills. Furthermore, you should embrace it as a way of life in everything you do.

Being consistently reliable and always producing high-quality work is key to making freelancing a dependable and lasting career for you. 

I know. Brand building is uncomfortable because its long-term strategy requires a shift in perspective. However, utilizing these strategies can give you the opportunities you want to start building your unique brand, attract high-value clients, and achieve your dreams through this coveted career.

Unlike traditional brands that are built around a consistent identity and identifiable look and feel, a freelancer’s brand should always be a work in progress.

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