Facebook is one of the biggest social media platforms in the world today. It has over one billion active users every day who use it to communicate with family and friends, broadcast their achievements, join groups that interest them and even make money.
If you are looking for
profitable ways to make money on Facebook in Kenya, we made this guide just for
you.
Unlike other platforms
like YouTube, Facebook does not directly pay you when you publish content.
However, there are several ways you can use to indirectly make money off
Facebook. Read on to know more.
Why it is Easy to
Make Money on Facebook
In a lot of ways,
Facebook is the best content marketing platform in the world today. You can
share your posts with more than one billion people on it without paying
anything.
What’s even better?
You can use various strategies to make money on Facebook indirectly by sharing
high-quality content that resonates with your audience and gets them
interested.
Facebook makes it easy
to make money because you can easily build a brand presence and audience on it.
This is a huge advantage because once
you have an established brand, the chances of making money increase
significantly.
In this article, we
are going to discuss how to make money on Facebook in Kenya by sharing useful
content that resonates with people.
What You Should
Know about Monetizing Facebook Content
Before we discuss ways
to make money on Facebook, you need to know that there are two types of content
on the platform:
- Public Content – This type of content shows up in the
news feed and is visible to all your followers. It also appears on public
profiles when searched for. People at large can see this type of content
with or without logging into Facebook.
- Private Content – This type of content is only visible to
the followers who subscribe to your page or group. It also appears in
search results when people are looking for specific things that interest
them on Facebook.
Therefore, if you want
to make money with social media, we highly recommend that you pick a strategy
that makes use of private content.
Why is Private
Content More Valuable than Public Content?
Public content is
completely free and you don’t need to spend any money on it at all. However,
here’s the problem: most people visit Facebook for family and friends updates
or because their friends have liked a page they follow. People are therefore
less likely to see new content you post on the platform because they don’t
care.
This means that public
Facebook pages suffer from low engagement and this is why public content is
only valuable if it goes viral. Even then, you won’t make much money off of it
unless you are a YouTube star or influencer with thousands and thousands of
followers.
This makes private content a more reliable source of income on Facebook than public posts.
Now that you know the
basics of how to make money on Facebook, let’s discuss some effective
strategies that can help you earn real money in Kenya.
1. Promote
Your Services on Facebook
If you own your own
small business, then you can use Facebook to promote your services and attract
potential clients. Create a page for your company or business and build an
audience that follows it regularly.
In the description
area of your page, write about what you do, what your services are and any
special offers you may have.
When someone likes
your page, they will be able to see these details on their feed every time you
post something new. This is a great way of reaching out to potential customers
even when you’re not physically present with them.
Some of the services
you can promote on Facebook include:
- Consultancy Services
- Barbershop services
- Fitness services
- Tutoring for Academic Support
and Learning
- Computer Repairs
- Maintenance Services for All Kinds of
Vehicles
- Legal Counseling and Legal Services
3. Sell Your
Products on Facebook Marketplaces
You can also use
Facebook as a digital marketplace to sell your products. This is a great way of
monetizing any surplus stock you may have and making some sales at the same
time. Look for similar products that are already selling on the platform and
create your own store with them.
Facebook has made it
super easy to sell products through groups which allows you to easily enter
important product information like key features and price. There is also a
direct link for customers to contact you through Messenger.
If you want, you can
also create a Facebook page and use it to promote your products or even do a
Facebook Live video showing how they work or how they might benefit the buyer.
Some of the products
you can sell on Facebook include:
- Electronics and ICT
- Books
- Clothing and Fashion Accessories
- Health Products
- Collectibles
3. Sell
Affiliate Products on Facebook
Affiliate marketing
has now become one of the most popular ways of making money online in Kenya.
You make commissions by promoting brands, services or products.
When someone buys that
product or service using your affiliate link or unique code, you earn a commission
on the sale.
Selling affiliate
products on Facebook is one of the easiest ways to make extra money online. You
don’t need a website or any traffic because all it takes is a simple page and
advertisement for people to click and buy from you.
You can join affiliate
programs and sell other people’s products to your followers. Or you can create
your own page and showcase products that you want to promote through it.
The most popular
affiliate programs in Kenya include:
- Amazon
- Jumia
- Kilimall
- Betin
4. Become a
Facebook Marketing Manager
Facebook is one of the
biggest social media platforms in the world today and therefore, there are a
lot of opportunities on the platform to make money. One of these opportunities
is through influencer marketing.
Becoming an influencer
marketer means reaching out to potential customers through social media by
giving them your personal thoughts on brands, services or products.
If you’re a blogger
who regularly writes about your passion on the internet, you can use Facebook’s
advertising network to promote your blog posts. Facebook will target people who
are interested in the niche you write about and promote your post to them.
You can also use a
page you created for business promotion, or even create a new Facebook group
where you can interact freely with other influencers in your niche. This is
another great way of making money on Facebook in Kenya.
Once you start gaining
huge traffic on your page, the brands or companies you are promoting will begin
to notice and reach out to sign a deal with you.
5. Start a and
Monetize a Facebook Group
Creating groups is one
of the best ways to make money on Facebook in Kenya. There are three ways you
can make money with your own Facebook group.
- Promote your products in a pinned group
post that every group member can see every time they visit the group. You
can also ask for members to pay and have their posts pinned for more
exposure.
- Promote brands, products or services
setting a brand banner as the cover for your group. This way most people
will see the banner and help the brand get more exposure.
- Charge members to join a group where you
share exclusive tips on a certain topic, such as money making ( not sure
if this is legal on Facebook though)
6. Get Paid
for Promoting Events on Facebook
If you’re already
working in the events industry, it’s a great idea to promote your events
through social media. You have to use tools like Facebook ads and sponsored
stories to get enough eyes on your event page.
You can also create a
new Facebook page that reflects the kind of events you want to promote on your
profile. Since most people look at other people’s profiles or pages before they
click ads, it’s important you have an attractive page and a solid number of
followers when promoting something.
Taking people through
Facebook ads is probably one of the easiest ways to make money online since you
don’t have to worry about how your customers will find you. It’s all automated
and it presents an opportunity for anyone to go from zero to hero in just one
campaign.
7. Promote
Your YouTube Videos
If you already have a
YouTube channel, sharing your content on Facebook is another great way to make
money online. This can be done by creating sponsored posts or simply posting
your videos on your profile page and letting people share them.
Adding YouTube videos
on your page or profile is also a great way of getting more people to like and
follow you.
Since people tend to
watch videos for longer durations online and share them with their friends,
it’s considered one of the best ways to increase traffic on any social media
account.
If you have a
monetized YouTube channel, you can make good money when people click your video
links on Facebook and watch them on your channel.
8. Start
Contests On Facebook
Creating competitions
on groups and pages is another way of boosting your page’s interaction. People
love bragging and showing off things they’ve won, so it makes sense that giving
away prizes would make them more interested in following your page or profile.
For successful
Facebook competitions, you have to put in place a number of rules surrounding
the campaign and specify prizes.
Contests can be held
by individuals or entities looking for followers, likes, shares, comments or
any other form of engagement on social media.
To run an efficient
contest that will get more people interested in joining your Facebook account,
you have to make the prize something which is actually worth competing for.
The focus of Facebook
contests should be on gaining more followers, but there’s no harm in offering
free services or products for second placements.
You can also set up a
contest that involves people sharing your content, not just liking and
following you. This is because it’s in Facebook terms of service not to use
their platform for marketing and spamming purposes.
Contests can help to
significantly promote your business and get your more sales.
9. Look for
Jobs on Facebook Job Boards
As the social media
giant that attracts almost 1.5 billion monthly active members, it’s very easy
to find jobs on Facebook.
Just make sure you
create a profile and be ready to submit your CV as soon as you see job
vacancies from recruiters or companies around Kenya. Also, remember to save all
the details of the job so you can apply in future vacancies.
The best places to
find jobs on Facebook are job posting groups and pages. Most companies
advertise jobs through their pages so you will want to follow those that are
related to your field in case of any job postings.
10. Become an
Influencer Marketer
If you have a huge
following on Facebook, you can use your influence to make money. There are many
companies that will pay influencers for plugging something on their pages or
groups.
If you are able to
drive traffic using your posts, you can be rewarded well for that.
You have to remember
that if you want any of these methods to work, you have to share content
consistently and build trust with your fans so that they keep coming back for
more.
You can start
monetizing your Facebook account by simply creating sponsored posts promoting
products or services which are related to what you do online. In most cases,
you can start making money within a few months after starting.
11. Sell Data
Bundles
You have probably seen
a lot of people selling data bundle packages on Facebook (mostly known as
bundle mwitu) and making a killing out of it. If you have a good number of
connections on the social media site, why not consider selling data bundles as
well?
It’s very easy to do
since you don’t need any kind of license in order to get started. The idea is
to sell people data bundle packages that are much cheaper than what they would
usually get from the operator.
You first buy the
bundles in bulk, divide them in smaller groups then resell for a cheaper but
profitable price.
Conclusion
You can make money
through Facebook in Kenya if you take the right approach and observe Facebook’s
rules and regulations.
In order to increase
your chances of making more cash, always practice ethical marketing even though
there are so many companies that aren’t doing that.
You won’t benefit by
spamming or posting irrelevant content on Facebook.
Instead of making
things worse, be a responsible online entrepreneur and you will see that it is
possible to earn extra cash through the social media giant in Kenya.
If you know any other
way you can make money on Facebook in Kenya, please share through the comment
section below.