YouTube has grown to become the biggest video streaming platform in the world.
In fact, YouTube currently has more than 2 billion monthly
active users worldwide. That is about 25% of the world's population!
Creating a YouTube Channel is super easy and takes only a
few minutes.
If you have the right tools and ideas, creating video
content shouldn’t also be too hard.
However, the hardest part of being a YouTuber is getting
people to watch your videos. In fact, according to reports, most people who
start a YouTube channel and abandon it do so because they are not getting any
views.
This can be frustrating especially if you are serious about making some
passive income from YouTube.
That is why we created this guide to help you grow your
YouTube Channel by getting more people to subscribe and watch your videos.
But why exactly do views matter on YouTube?
Let’s find out.
Why YouTube Views Matter in Kenya
A video that has a higher number of viewers is taken more
seriously by YouTube as they consider it to be something that most people want
to watch.
When a video has a lot of views, it shows that its content
is interesting and entertaining, therefore, the video will gain popularity and
get ranked higher by YouTube’s algorithm.
Therefore, getting more views on your YouTube Channel is
important because it will increase the chances of having your content shown to
a wider audience. This will help you get even more
subscribers and increase your chances of making money on YouTube
in Kenya.
Here is why;
YouTube considers the number of viewers a video has before
deciding how much an advertiser should pay to show ads on it.
Therefore, if a specific video has more views than other
videos, and consequently ranks higher on the platform, it will most likely
attract more advertisers making you earn more money for your content.
This is one of the main reasons why YouTube influencers make
a lot of money.
Getting more YouTube views in Kenya involves some online
marketing strategies to increase the number of people who watch your videos and
subscribe to your channel.
We’ll show you how to get more views on your YouTube channel
using the different methods we have listed below.
Ways to Get More Views on Your YouTube Channel in Kenya
- Create
Quality Content
- Use
SEO (Search Engine Optimization)
- Encourage
Others to Share Your Videos
- Encourage
Your Viewers to Subscribe to Your Channel
- Promote
Your Videos on Social Media
- Use
Video Marketing Tools
- Answer
Queries in Your Videos
- Run
Competitions on YouTube
- Use
Playlists
- Write
Captivating Video Titles
- Use
Compelling Thumbnail Images
- Make
Your Videos Embed-Friendly
- Create
Transcripts for Your Videos
- Post
Your Videos at the Right Time
- Use
Call-to-Actions in Your Videos
1. Create Quality Content
The first thing you have to do if you want to get more views
on your YouTube Channel in Kenya is to focus on creating quality content. When
writing a script for the video, make sure it’s engaging and entertaining so
that viewers stay glued until the end.
Quality content means that your video is something that
people will love to watch and remember. There are a lot of factors you need to
consider when creating quality content, such as the length of the video, what
it’s about, who you’re targeting etc.
If your videos are not compelling and engaging, people will
not watch them or if they do, they’ll watch for a couple of seconds before
leaving.
One way to create quality content is by focusing on a niche/topic
that you are knowledgeable or passionate about.
2. Use SEO (Search Engine Optimization)
SEO means optimizing your videos to help them rank better in
YouTube search results. This will attract more viewers since they will be able
to find the video easily by searching for relevant keywords or topics that are
related to the video and its title.
If you want to get more views on your YouTube channel, make
sure you optimize your videos by adding keywords that people might use when
searching for videos like the title, description and tags.
SEO will also help your videos rank higher on Google search
results. This will increase your chances of gaining organic traffic from
Google, to your YouTube channel.
Check out this definitive guide on video SEO.
3. Encourage Others to Share Your Videos
One thing that can help you get more views on your YouTube
channel is encouraging other people to share your videos with their friends and
family members. The more people there are sharing your video, the higher chance
you have of getting it viewed by a wide audience.
One of the best ways to encourage others to share your
videos on social media is by adding a clickable link in your video’s
description box. This will make it easy for viewers to share your video with
their friends and family members who are interested in the topic discussed in
the video, therefore increasing its views.
4. Encourage Your Viewers to Subscribe to Your Channel
Another way you can get more views on your YouTube channel
is by encouraging viewers to subscribe to it. Subscribers will be notified when
you upload new videos, so they can watch them and share them with their
friends.
This will make your channel grow steadily and the viewership
increase gradually.
To do this, you can add a call to action at the start and
end of your videos, asking them to subscribe to your channel. You can also add
a link in the description box that leads to your subscription page.
5. Promote Your Videos on Social Media
If you want to get more people to view your videos, you need
to promote them on social media platforms such as Facebook and Twitter. Social
media is one of the best platforms for influencers since it targets a huge
audience most of whom are potential customers.
Promoting your videos is easy if you have a large following
on any of the social media platforms. Just post a link to your video along with
an engaging caption to encourage people to view it and maybe subscribe to your
channel.
If you are up to it, you can also create ads on ads on
platforms like Facebook and Instagram tp promote your channel.
6. Use Video Marketing Tools
There are several video marketing tools you can use when you
don’t have enough time or resources for promoting your videos on social media
channels. Some of these tools include
- TubeBuddy
- VidIQ
- SocialBlade
- YouTube
Studio
- Woobox
Tubebuddy is a free platform that you can use to gain more
views on your videos by sharing them across social media channels. It has
several features that make video marketing easy, efficient and effective such
as keyword research tools, analytics tracker and video SEO checklist.
TubeBuddy is a recommendation for any marketer regardless of
the size of their business. You can also install it for free although if you
get the Pro version, it will cost you some money per month.
VidIQ is another video marketing tool that allows marketers
to improve their videos’ ranking on YouTube search results by allowing them to
track and analyze their videos’ performance on social media channels.
SocialBlade allows marketers to track and check YouTube
channel rankings, estimated earnings, total subscribers and the number of
average views per video among other relevant statistics.
7. Answer Queries in Your Videos
Answering questions from your viewers will encourage them to
watch your videos since they feel that you care about them. This will also help
position you as an authority in your niche and attract more people to your
channel.
Entertaining and engaging videos with a personal touch are
the best way to attract viewers, increase viewership and get more views on your
YouTube channel.
To do this, you need to include a call to action in your
video’s description box asking viewers if they have any questions about the
topic discussed. You can then answer these questions during your next video
upload or write them down and mention them in your future videos until you are
able to answer them.
Alternatively, you can answer questions in the comments
section to help build an active community around your channel.
8. Run Competitions on YouTube
If you want to get more views on your YouTube channel, you
need to make it interactive by asking viewers to share their opinions with you.
This will encourage them to watch your videos and leave comments below,
increasing viewership.
To do this, you can run a competition where viewers are
required to answer specific questions in the comment section or simply share
their thoughts on a particular topic in your videos. This will encourage them
to express their views and watch the video, leading to increased viewership.
9. Use Playlists
YouTube gives marketers the opportunity to create playlists
that organize similar videos together. For instance, if you have several video
uploads related to a specific topic such as cooking, running or playing
basketball, you can create a playlist that contains all these videos and add it
underneath the description box of each upload.
This allows viewers to enjoy multiple videos in one sitting
without having to search for related content on their own, increasing
viewership on your YouTube channel.
Playlists are becoming popular nowadays, so it’s a good idea
to include them in your video marketing strategy if you want to get more views
on YouTube.
10. Write Captivating Video Titles
Title your videos using search engine optimization
guidelines so that viewers will be more inclined to watch them. Keep your
video’s title short and intriguing enough for people to click on it when they
come across it in their social media feeds.
Your video’s title should also include the keywords you are
targeting so that YouTube can display it during relevant searches, getting your
video more views and attracting new subscribers.
11. Use Compelling Thumbnail Images
Thumbnail images are the images you see on the video before
you watch it on YouTube. These images play a huge role in deciding whether
viewers will click on the video or not, so they need to be eye-catching and
intriguing enough for people to do so.
One useful tip is to use a strong visual image such as
someone staring straight into the camera or an image of someone doing the
activity being discussed in the video. This will definitely capture viewers’
attention, leading to increased viewership and more views on your YouTube
channel.
For instance, if your video is a cooking tutorial, you can
include a photo of the final dish you will be teaching to your viewers. This
will definitely catch their attention and encourage them to watch the video,
increasing viewership.
12. Make Your Videos Embed Friendly
You can also get more views on your YouTube channel by
making your videos embeddable. Embeddable videos are those that other people
can embed on their websites using the “embed” feature. This means that you
don’t have to do all the marketing yourself, but you can let third-party sites
like Reddit and Pinterest market your videos for you.
For instance, if you are a fashion blogger uploading how to
tie scarf videos every week, you can ask your readers to upload the videos on
Pinterest so that they can help you market them.
This way, you can share them on other websites and allow
viewers to watch them anytime without having to visit the site where they are
hosted.
This makes it convenient for people who love to share links
of interesting content online since they don’t have to search for them; all
they have to do is click on the “share” button and share your video as you
would normally do with any other webpage.
This will increase the viewership of your YouTube channel as
your videos can be shared easily by people who frequent various websites,
leading to more views over time.
13. Create Transcripts for Your Videos
Transcripts are the text versions of videos. They tell your
viewers what is happening in the video and allow them to browse through them
even if they are not able to watch it or would rather read instead.
This allows people who are hearing impaired to enjoy your
content without having to miss out on any important points, leading to
increased viewership on your YouTube channel.
Transcripts can also be transcribed into subtitles so that
people who don’t understand the language you speak in your videos can get a
gist of what’s going on through the transcript itself, leading to even more
views.
14. Post Your Videos at the Right Time
Posting your videos at the right time will increase their
viewership, as well. For instance, if you are uploading a video on the best
Christmas movie trailers from the 1960s, you can post it near Christmas time
and let people watch it when they’re all feeling nostalgic about that decade.
Your viewers may increase across your videos at this time,
leading to more views on your YouTube channel.
This will also increase the number of shares and likes you
receive on social media, which is always a plus for any business, especially
those who rely mainly on their social media presence for the business.
Additionally, you should know the right time to post during
the day as well. You don’t want to post your videos during work hours for
instance since most people are not able to watch them then, but you also don’t
want to post them at night when everyone is sleeping as they won’t have the
opportunity to see them until the next day.
It is best to upload your video during lunchtime or right
after work when people are taking a break or relaxing at home. This way, they
will be able to watch the full video without many distractions.
According to the Frederator Networks, the best times to post
on YouTube are:
- Mondays
2-4 pm
- Tuesdays
2-4 pm
- Wednesdays
2-4 pm
- Thursdays
noon -3pm
- Fridays
noon -3pm
- Saturdays
9 am-11 am
- Sundays
9 am-11 am
15. Use Call-to-Actions in Your Videos
A call-to-action (CTA) is a phrase that prompts people to do
something, such as click on the video or subscribe to your YouTube channel.
You should place CTAs at the end of every video since this
is the part where most people are going to be watching. You can use things like
“Please subscribe to our channel” or “Please share this video with your friends
and family.”
Using CTAs will prompt viewers to take action like sharing,
leading to more views on your YouTube channel.
16. Encourage Interaction in the Comments Section
You should also have your viewers interact more with you by
encouraging them to ask questions in the comments section of your videos.
This will not only increase the chances of them watching
your future videos but also allow you to answer their questions, leading to
more views on your YouTube channel as you are engaging with them and showing
them that you care about what they think.
Try and reply to as many comments as possible. These include
comments of viewers thanking you, asking questions, complementing your video
and even critics.
17. Collaborate with More Established YouTubers
You should also consider collaborating with more established
YouTubers and asking them to do a guest appearance in your videos.
This will draw their audience towards your channel, leading
to increased views on your YouTube channel. Alternatively, you can also be
featured in their more popular channels, where you can promote your own
channel.
However, when you get featured in someone’s else video try
to stick to the discussion not just focus on promoting your channel.
18. Take Part in Trending Social Media Challenges
You can also take part in trending social media challenges
to get more views on your YouTube channel.
For example, the Ice Bucket Challenge took over the world of
Facebook recently when everyone was trying to participate in it by either
donating money to charity or dumping water on themselves.
Taking part in a challenge like this will ensure that people
know about you and also increase the number of videos you receive from people
trying to take part in it.
The best place to find viral social media challenges is
TikTok. You can head there and see if you can find some challenges pertinent to
your YouTube niche.
19. Feature Celebrities in Your Channel
This is another surefire way to secure more subscribers and
views for your channel.
For example, if you feature Kenyan celebrities in your
YouTube videos, they will most likely promote those videos on their social
media accounts because of the publicity it brings for them.
Your viewers will also be more eager to watch videos with Celebrities on them
than those where it is just you.
If you can have a local celebrity feature in your channel,
make sure it is one with a large social media following as this will be a great
way to get noticed and increase your viewership.
20. Create Hype on Social Media Before Releasing Your
Videos
You should also create an element of hype on social media
before releasing your videos.
For example, if you’re releasing a new video on your YouTube
channel, make sure to tell people in advance so that they know when it’s
released and have time to watch it.
You can do this by creating posts on Facebook and leaving
comments about the video hours before its release, leading to increased
viewership once you finally upload it.
One trick your can use is to create suspense about what your
video will be about, then when it’s finally released, people will be more eager
to watch it and share their views.
Bottomline: What You Should Do Now
The 20 tricks and tips outlined above will help you increase
the number of views on your YouTube channel in Kenya and possibly garner more
subscribers.
However, you should also make sure that your videos are
interesting and engaging so that people actually want to watch them.
By being able to grab the attention of viewers in this way,
you will be able to see an increase in the number of views on your YouTube
channel.
Do not overdo it though as this will only bore the viewers
and make them want to stop watching your videos.
Try out the tips outlined above and see how well they work
for you.
Let us know in the comments section below what strategies you’ve tried that have worked for your YouTube Channel in Kenya.
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