Steps to start an online clothing store in Kenya

Steps to start an online clothing store in Kenya


How do I start my own online clothing line in Kenya?

Follow these simple steps to start an online clothing store in Kenya.

Step One – Identify a need in the market

Just like any other business, you need to solve a problem or satisfy a need if you want to make money selling clothes online in Kenya.

To get started, just look at the current market and ask yourself, what is lacking?

It doesn’t have to be something that is non-existent altogether, it can be a need that is not being met adequately.

Step Two – develop a business plan

Once you have identified a need within the market, your next step is to develop a plan.

A business plan is nothing but a strategy on how you plan to solve this pain.

In fact, with a sound business plan in Kenya, you can secure funding from banks or investors, so make sure you are creating something epic and effective.

Step Three – Select your eCommerce platform

There are several eCommerce platforms in Kenya you can use.

But a good eCommerce platform enables you to quickly and easily list items, upload photos, add product descriptions, and create a fast, easy checkout process.

Some of the best eCommerce platforms in Kenya include;

  • Shopify. Shopify is one of the most popular eCommerce platforms in the world
  • Magento Commerce. Magento is one of the most used eCommerce platforms in the world.
  • 3DCart. 
  • BigCommerce. 
  • WooCommerce.
  • Squarespace.
  • Volusion.
  • Prestashop

Step Four – Find your domain name.

This is your online store name.

It is the address people will use to access your fashion store in Kenya.

Make sure it is something unique, short, and easy to remember and pronounce.

Here is an article on how to pick the best domain name in Kenya.

Once you have the name, go ahead and register it.

And you can get a website name in Kenya from as low as KES 100 per year!

Step Five – Customize your store

Depending on the platform you picked in step 3, you will have access to templates.

These are pre-made websites you can use to quickly create and launch your online store in Kenya.

Since these are templates, they normally come with demo data. As such, you will have to remove it and replace it with your own.

For example;

You will change information to your own, change the logo to your own, and such stuff.

Step Six – List your products and publish the store

The last step is to upload the products, put in the right details including prices.

And then finally, launch your store and bring in people through marketing campaigns.

That is how to create a website where people can do online shopping in Kenya for clothes.

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