How to make money online with digital marketing. So many people want to know. The world has gone digital. Almost everything is digital and digital marketing is at the centre of it all. Without marketing, the world does not move. Life in the present and future will always revolve around marketing. Marketing is not the way it used to be because it has gone a notch higher to become sophisticated – Digital Marketing.
So what is the digital marketing that will talk about?
Any marketing effort or method that uses an electronic
medium or the internet. The tools of digital marketing encompass electronic
devices, search engines, social media, and email.
Furthermore, websites and electronic money transfers belong
here because they aid digital marketing. Digital marketing offers very many
opportunities for making money online. We can only discuss several in this
article.
Can digital marketing make you rich?
The answer is Yes. Digital marketing can make you a
billionaire. Jeff Bezos of Amazon and Jack Ma of
Alibaba are two high-profile digital marketing moguls or gurus. They
made their billions figuring how to market, promote and sell online. Jeff is
the richest man on the planet as I write this article. Yes, you can become rich
via digital marketing. How to make money online with digital marketing is a
valid question. Here are some answers.
1. Search Engine Optimization – a Way of Making Money
Online
The top kept secret about making money online is SEO. You
could become a multi-millionaire with this little-known secret. Because many
people don’t know this secret they try making money online and 90% fail.
The secret of success online is Search Engine Optimization,
i.e., SEO in short. You forget that you need customers to make money online as
you need them for a street shop or offline business.
Question – you can use signboards to direct
potential customers to your shop on the street. How do you give directions to
people to visit your online shop (i.e. website?) How will customers find your
website online? The answer is SEO. You need to look for and direct people to
your online store or office.
What is SEO?
Search Engine Optimization is the process of optimizing
websites and their content. This action (optimizing) makes search engines to
find and drive traffic to websites. Google has to find your website online. The
only way Google can discover your product or service on the internet is through
using SEO.
How to make money online with digital marketing using
Search Engine Optimization
• Digital SEO Consultant: Offer SEO services to small
business
A small business that cannot afford to hire a full-time
expert to manage their website and content. These businesses hire freelancers
to do SEO for them. Learn and become an expert in this field. Once you become
an expert, you get lucrative contracts. This is one of the best-paying careers
in digital marketing. Help drive current and prospective customers to business
websites.
• Digital Advertising
Copywriting is a skill in high demand and it pays well. A
copywriter must-have SEO skills. Advertising is for finding and luring
potential customers to a product or service. This could be for off or online
purposes. Make money doing copywriting online using SEO.
• Digital Press Release
The company do release news messages to newspaper, radio,
TV, magazines and journals. The guys who write these public briefing releases
are SEO experts. The press releases are for both off and online consumption.
• Work for yourself
As a freelancer, you need SEO skills to write marketing
content for your clients online. Thus, article writer must know how to optimize
articles for search engines. Optimized articles rank high on search engine
result pages
• Software Testing
In software testing, there is a type of bug called “a
content bug.) Software testers search for content bugs to ensure website
visitors enjoy the content. Content bugs include; spelling mistakes, grammar
and localization errors. Misuse of punctuations or capitalization issues. They
would also check the effectiveness of keywords in a marketing document.
Where to find freelance SEO jobs
• LinkedIn
This is a social media platform for professional. Once you are an SEO expert
join this social website. It is easy to find a job or a service contract
through this site. I do get a lot of offers on LinkedIn
• Freelancer
Is the largest freelancing and crowdsourcing platform on the planet. It is free to join and you will find plenty of SEO jobs in this market place. Visit Freelancer for more information.
• ZipRecruiter
To help you start a career in Search Engine Optimization
check this resource by
my friend Carl Hendy.
2. Digital Marketing Article Writer
Every day millions of articles get written by trained professional writers. Some writers went up to the university while others reached high school. The earning power determined always by writing skills one possess and their passion.
Majority of digital writers are self-taught. I never went to college to learn
how to write. I love writing, I found myself writing a blog post for my free
blog at Google’s blogger.
Who is a digital writer?
A digital writer is a person who is comfortable writing for
digital platforms and is able to do many things. Some of the things a digital
writer does apart from writing are; editing and proofreading. They are good at
developing, editing, and publishing high-quality original works.
They are able to produce content for websites, blogs, social
media, and video platforms. Their writing skill is in demand even on radio and
TV. The pay is great.
The skills you need to excel in a career as a digital writer
are;
• SEO usage skills
• Research skills
• Editing skills
• Ability to focus on a project
• Communication skills
• Organizational ability
All these skills set you can learn as long as you have a passion for writing.
3. Digital sales representative – making money with
affiliate marketing online tips
Digital sales representative
Companies have jobs known as sales representative or
marketing agent. The work of a sales representative is to find, sell and serve
customers under them. Most sales personnel make a living through sales
commission. You sell a product or service you qualify for commission payments.
The more sales you make the higher your pay.
Well, on the internet, there are sales representatives too.
But online they have a special name, affiliate marketers. Digital sales reps
make money the same way offline sales representatives do. Affiliate marketers
get paid commissions for each sale made or for generating leads.
Tools of the trade for affiliate marketing
Hardware:
• Computer
• Laptop
• Tablet
• Smartphone
You need to have a Personal Computer or a laptop to become a
digital sales representative. You do need a reliable internet connection
because the work is 100% online.
Website:
You a website to become a successful and rich digital
representative. Unlike your offline counterpart, affiliate marketing is a
business. To run a successful business you need an office. A website or blog is
your online office. You client must visit your office for client briefing before
they can buy whatever you sell. Before a potential customer can buy you need to
pre-sell the idea, product or service. You use your website to provide detailed
information about a product or service you want to sell them.
What do you need to create a website?
• A domain name from Namecheap
• A website hosting account from SiteGround
• A free blogging platform – WordPress
I use the above services and I know they are good and reliable.
How to find the appropriate affiliate program
To find an affiliate program in your industry search using
your keyword. Example, if your blog talks about travel, search for “travel
affiliate programs.” If you are in weight loss, search for “weight loss
affiliate programs.”
weight loss
affiliate programs search screenshot
After you have your website up, the next step is finding a
niche. You need to choose an industry. You could choose weight loss. Then
choose a niche in weight loss e.g., weight loss diet or slimming pills. Then
choose the appropriate affiliate program and a product to promote.
The top 5 affiliate programs in the world:
• Commission Junction
• Shareasale
• Amazon Associates
• eBay Partner Program
• ClickBank
Best 5 affiliate programs in Kenya:
• Jumia
• Travel Start
• Kilimall
• iPay Africa
• Topserve
Best 10 affiliate programs in Africa:
• Jumia
• 24Montize
• Travelstart
• Wakanow
• Konga
• Wealthy Affiliate
• Zando
• Adidas affiliate program
• Bodybuilding affiliate program
• Amazon Associates program
Use Content Marketing to drive traffic to your website
Now that you have a website you need to get customers. How? You
need to write high-quality articles about your chosen topic. Example: if
you are in weight loss and your niche is weight loss diet, produce articles on
“diet for weight loss.”
Write useful, informative, original and entertaining
articles on weight loss diets. In time people will start visiting your website
for information advice and recommendations. They will treat you as an expert in
weight loss due to the information you provide in your articles.
When people come to your website ask them to sign up for
your email newsletter. This will help create an email list of your customer.
These are the people who buy from you. The size of your email list determines
your earning level. The bigger the list the higher the earning level.
Write articles every week. Three-times a week would
be a good start point until you have over 1oo articles. Remember to use SEO
while writing articles.
Articles that rank high on Google Search result pages are
more than 2000 words long. If you cannot write go to Freelancer to
hire freelance article writers. Content marketing means posting your article to
various article directories online. Then your article sends people from these
directories back to your website.
How to make money online blogging
There are many ways you could use your blog to make money.
Here we discuss 7 of the most lucrative. Many bloggers are using these methods
to become rich. The methods discussed here are big money makers for excelling
bloggers.
• Sell Online Courses and Workshops
Some of the richest bloggers on the planet made their money
creating and selling courses. If your blog is about marketing, you create
marketing courses for both beginners.
Thus, if you choose to blog about golf, learn everything
about to a point of being able to create courses.
Once you have a course, it becomes an asset that will earn you money for many
years to come.
Remember, you can always hire freelancers to create a course for you. You sell
the course on your blog. That means you need to have a website.
• Sell Books and Ebooks
The next way of making money blogging is writing and sell
books. It is easy for a blogger to write a book. Have a blog with hundreds or
thousands of articles, it is easy to compile some of them into a book. Most
bloggers write ebooks because they are easy and cheap to produce. You can
always hire freelancers to writer a book for you.
• Affiliate Marketing
You get to sell other peoples product or service online via
your website to earn a sales commission. Depending on the size of your email
list, affiliate marketing is lucrative. Many bloggers have become
multi-millionaires through affiliate marketing.
• Sell Advertising space on your website
There are many opportunities to make money selling
advertising space on your blog. You can sell ad space to companies and
individual who would want to advertise on your blog. But, for a beginner, will
always start with Google AdSense. Then as your blog grows you choose to deal
with other advertisers.
• Speaking Gigs
As your blog grows, your reputation grows too. There comes a
time when you receive speaking opportunities in webinars and seminars. These
speaking gigs as we call the pay beautiful money. After years of reading and
writing on a certain topic you become an expert. That is the reason you get
these invites.
• Consulting/Coaching
You will grow so much such that peers will start consulting
you. If you are in digital marketing you get consulted by small businesses and
individual. Then you become a digital marketing consulting or coach. That is
the natural route for a succeeding blogger.
• Selling Freelance Services
On your blog, you have a page where you pitch your services.
There is a contact form for clients to fill if they need your services. It is a
notice board where you tell people services on offer and if interested they
fill the contact. If you are an article writer you tell potential clients terms
and condition of hiring you. That is it about making money managing a digital
blog to make money online. It needs hard work and continuous learning but the
pay is good.
How to Make Money Online as a digital marketing
Freelancer
Here is something that my grandfather told me “son before
you think of making money think a course.” What he meant was go learn a trade
(course.) Then use the trade to make money.
You can become rich as a freelancer but you must start with
the right step. Know what you want? I wanted to write so i learned how to do it
well. Now I make a living out of it.
Freelancing is doing work as an independent contractor. You
are not employed by anybody. Thus, you need discipline and focus and succeed.
Here are important steps to follow:
Step a: Choose a trade
Choose a course any course that you like. You could choose
article writing, accounting, academic research, editing, doctor, music,
affiliate marketing. Get your qualification certificate to prove that you have
trained. You need to prove that you are an editor or programmer on a
freelancing website. Get certification for your course, that is why you go
learn first. When you have a certificate you get work easy and fast because
joining any platform is easy too.
Freelancing Very Valuable Top Skills: The best courses
for freelancers that you can learn free online:
• Blog writing
• Coding
• Graphic design
• Website design
• Translating
• Analytics
• Photography
• English as Second Language Teaching
• Editor
• Social media
• Copywriter
• Resume writer
• Software testing
Choose one course and focus on it. Become so good such that
people will pay you thousands of Dollars to have you do projects for them.
Step b: Join a freelancing platform
I started at Freelancer. I learned a lot as a new writer on
this freelancing website. I learned how to bid and compete for projects. Then
after establishing myself I moved on to better-paying sites. Freelancer is very
good for beginners. Here is a link to freelancer.
Top 10 freelancing websites you could join:
• Freelancer
• Upwork
• Fiverr
• Toptal
• PeoplePerHour
• Guru
• SimplyHired
• The creative Group
• Probloger jobs
• Elance
• Wikipedia Contributor
Step c: Start bidding for assignments
Start bidding for projects once you join the platform. Once you get a project
to kill it on time. Produce quality work. That way you build a reputation for
excellence. You will always win projects.
5. How to Earn Money Online Digital Marketing eCommerce
Business
What is eCommerce?
E-commerce is the use of electronic mediums to sell and
buy products and services online. In eCommerce payments for both products and
services are electronic. Data used to ease eCommerce transactions is also
transferred through the electronic medium.
Why are eCommerce businesses thriving?
eCommerce is a necessity and it is no longer treated as a
luxury anymore. We are living in a world where movement is restricted. Thus,
eCommerce is a convenient way to overcome some of the hazards the world is facing
today. These hazards include jams and crime on the roads and dangerous viruses
in public places. And again it saves you time and money to shop from home.
How do you start an eCommerce business?
While not going into details here are steps you must follow
to start your own eCommerce business
a) Research on the product, business, and Revenue models
Determine your Product:
Find out what eCommerce product suits your personality. Some
ladies match selling cosmetics personality. Some men match with selling car parts.
What product or products do you think you could be a natural fit for you?
Research to find out.
Find Product Niche:
If you want to sell car parts which car model parts do you
specialize in? You can’t thrive as a Jack of all car models spare parts dealer.
You need a niche and become an expert in it. That is what makes customers come
back to you because they know what you do with certainty.
Determine your E-Commerce Business Model:
There are several eCommerce models. You need to choose one
and stick to it. Some of the eCommerce business models are;
• B2B – Business to Business – eCommerce business model
• B2C – Business to Consumer – eCommerce business model
• C2C – Consumer to Consumer – eCommerce business model
• C2B – Consumer to Business – eCommerce business model
• G2B – Government to Business – eCommerce business model
• G2C – Government to Consumer – eCommerce business model
Determine your Revenue Model:
These are the revenue models to choose from;
• Drop-shipping
• Wholesale
• Manufacturing
• Private labeling
• White labeling
• Subscription
Details – see 5 types of eCommerce business models in the references section.
b) Create a Blog for Leads Generation
You are starting an eCommerce business to make money. To
make money online you need to find customers. You find customers by having a
blog. The use of a blog is to drive traffic (people) to your website of online
shop or store.
To create a blog you need;
• A domain name form Name Cheap
• A website host from Site Ground
• A blog management platform – WordPress
These are my recommendations because that is what I use for
a long time now. Site Ground allows you to create a WordPress through one click
within seconds. It is very easy. They work to together to give you a
world-class website.
c) Marketing your eCommerce business
At our references section find – Pros that work – see how to market your
eCommerce products
7. How to Earn Money with Digital Marketing via Social
Media
When hearing the word social media what do you think about?
You think Facebook, Twitter, LinkedIn, Pinterest and many others. What you
might not know is that Facebook, Twitter, Linked and other giants are Social
Networks. Social networks are here to connect people. That is the main reason
Zuckerberg started Facebook.
Social Media is a huge grouping of a social type of
websites. There are more than 10 types of social groupings that make up the
social media space.
Without going into details here is the rest of the websites
that make up social media space;
• Media sharing networks – e.g. Youtube and Instagram
• Discussion Forums – e.g. – credit and Dig
• Book Marking & content curation – e.g. – Flipboard and Pinterest
• Consumer review networks – e.g. – TripAdvisor
• Sharing Economy Networks – e.g. – Uber and Airbnb
• Social Shopping Networks – e.g. – Etsy and Fancy
• Blogging Platforms – e.g. – WordPress and Medium
How do you make money on or via social media?
Here are some methods you could use to make money on or via
social media platforms.
a) Youtube Partner Program
Join Youtube and create a channel. Start producing high quality, original,
informative and entertaining video content. Work hard to reach at least 1000
subscribers. Once you achieve the 1000 subscribers you qualify to monetize your
channel with ads. Ads make you money. When you skip an ad on YouTube you are
preventing someone to make money.
b) Teaching – become a teacher on social media
You can start a coaching class on several social media
platforms. These opportunities are available on YouTube, Facebook, Zoom and
Skype. There are many others.
c) Sell Your Craft
If you are good at making art crafts you can use social
media to market and sell. Etsy, Facebook, Twitter, etc, are excellent channels
for selling art crafts online.
d} Social Media Management
Small business needs people who can manage their social media accounts. If you
have this skill you make money from offering media management. The pay is
excellent.
e) Use Social Media to Promote Services and Products
The world is on social platforms. If you want to reach your customers, meet
them where they are – social platforms.
f) Use Social Websites to Promote Affiliate Products
Affiliate marketing goes well with social media marketing,
promote and sell. Those who know how to use social media for affiliate marketing
make millions of dollars. You too can learn.
F.A.Q
1. What is the importance of digital marketing?
Marketing is important. Without the market, the manufacturer
would not sell their manufactured products. Because it would be impossible for
people to know what is available in the marketing. Thus, marketing plays a
giant role in commerce. It is marketing that drive sale. Digital marketing help
business reaches people where they are – social media platforms. Without
digital media, there would be advertising on Facebook or Google search. These
are two examples only.
2. Digital Marketing Example
There are many examples of digital marketing. Email
marketing that involves the collection of emails on websites. And then create
email lists to help sell products and services is a good example. That is the
reason at every website you visit you find form enticing you to fill in your
email address. Once you fill in your email address the owners of the websites
are able to send you promotional emails. People on an email list become
customers. That is why there is this famous saying “the money is in the list.”
Conclusion:
In the end, you can become rich as a committed and focused
digital marketer as demonstrated above. There are countless how to make money
online with digital marketing methods. It all depends on you whether you want
to make it or be lazy. Digital marketing is a tough world to make money in but
the effort is worth it. Ask Jeff or Jack what it took them to build what they
have today.
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