Organic traffic is the traffic that comes to your website from the unpaid sources/searches such as Bing, Google, and Yahoo.
It plays a great role in the success of the business.
Therefore, its importance cannot be neglected.
Research shows that it represents over 60% of the total
traffic on the website.
The whole SEO industry
is built around organic search traffic to improve the organic ranking of the
website owner’s.
In this article, I will present you with the benefits or,
rather the importance, of relying on the traffic that comes from the organic
searches
Importance of Organic Traffic
Real human traffic: Sometimes in paid traffic,
you will get clicks from other sources such as automated machines. For
instance, in PPC some people may use software to increase their click in an
attempt of earning more.
This is not human traffic, and it will have no conversion
rate at the end of the day. Therefore, implementing organic SEO in your
website, you are sure of getting real visitors and traffic from real humans,
not automated crawlers or visitors.
Permanent ranking: The amount of visitors coming
from the paid traffic will dry up if there is no consistency in promotion to
draw the traffic to the website.
If you rank your website using the natural and organic
techniques, it will be hard for your competitors to outdo your performance on
the search engines.
Because of the quality of your website, in terms of content,
you will enjoy regular visitors all the time.
As long as you can meet the needs of your clients, the
ranking of your website will continue to improve. It will remain evergreen and
relevant to the search engines.
A reliable source of the market share: Today,
almost everyone is checking online to get the reviews and rating of a product
before making any purchase.
With continued growth and improvement in technology, a majority
of people will be using the search engines to look for products and services
they need. Therefore, if you want to make more sales, you must create a
reliable and trustable online presence so that people can locate your business’
products and services.
Lack of online presence will only give your competitors an
edge in the market.
A website becomes valuable to Google: The
largest amount of internet traffic comes from Google. Normally, the objective
of the SEO is to improve the ranking of the website on various search engines.
If your website contains valuable information or content for
the public, Google will favor your website.
Implementing organic SEO will increase the chances of
ranking higher in Google, the number one search engine.
Better conversion rate: If you optimize the
keywords of your product or services, or you have a compelling content
describing your service, you will rank well in the search engines and increase
the chances of people accessing your website.
You will enjoy increased traffic on your web page that can
lead to higher conversions.
The more the traffic, the higher the conversion rate you
will expect.
Long-term results: Although the PPC campaign
produces quick results, it is not evergreen.
The results from organic traffic last for a long time as
opposed to the results of the PPC driven campaign, which ends when the budget
runs out or after the campaign is over.
Cost-effective: Organic SEO does not require an
expensive investment.
It does not involve buying the expensive software and programs
for analyzing the keyword, spinning the articles, or for building automated
links.
If you employ organic techniques, you will never have to
incur the cost of buying such software and programs.
Visitors will land on your web page via the normal searches
in the leading search engines. The secret is just optimizing the keywords.
Other benefits of organic driven traffic include high
ranking on the search engines, trust and credibility, and inbound marketing.
The traffic that comes from organic searches is extremely
important. As mentioned above, it plays an important role in the success of
your business.
You can boost organic traffic by using long tail keywords in
the search engines to ensure you have a better ranking. Creating quality
content and blogging can help boost your organic traffic.
Want To Immediately Drive Traffic To Your Website? Contact Me Today!
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