Steps to Become an Influencer on Social Media

Steps to Become an Influencer on Social Media


While becoming a top social media influencer isn’t easy, launching your social media influencer business is pretty simple.

1. Choose your niche.

Choosing a niche is the most important step you’ll take as a social media influencer. Your niche will define you and the companies you’ll work with. Many social media influencers pick a niche like cooking, home design, motherhood, fashion, or crafting.

Pick a niche that you’re passionate and knowledgeable about and one that you think will interest you for a long time. You don’t want to grow your influencer status only to get bored with the niche in six months.

2. Set up your social media accounts.

As you set up your social media accounts, be consistent. Whenever possible, use the same name, profile, or brand image and description on each platform.

Use a similar voice, tone, and personality in your posting to build trust and connection with your audience. Be authentic, honest, and engaging.

3. Create a posting schedule.

As you grow your following, your audience will expect regular content from you. To do this, consider creating a posting schedule or editorial calendar. You can plan out ideas, topics, keep track of campaign dates, and anything else that helps you stay on top of your obligations.

Consider using planning software to have your images post automatically online and set aside time each week to create and edit videos or images. You can even hire a virtual assistant to keep you organized as your business grows.

4. Know your target audience.

As your accounts grow, use any analytics or information available to you to understand your target audience. Ask questions like:

  • How old are they?
  • Where do they live?
  • What’s their education level?
  • What do they like?
  • Which posts get the most interaction or engagement?
  • What time of day are they most engaging with your account?

The more information you have about your audience, the more you can curate and tailor your content to them. This also helps you create pitches and target the right companies and brands for your followers.

5. Apply for affiliate partnerships and contact sponsors.

As your social media influence grows, and you get to know your audience better, you can apply for affiliate partnerships. Make sure you read the terms, conditions, and requirements carefully before applying and note the ones you don’t qualify for. If you don’t meet the criteria now, you might be eligible later as your following and influence grow.

Also, make a list of companies you’d like to work with or have sponsor you. If you’re just starting out, consider working with smaller or newer companies first.

You can even contact local brick-and-mortar companies, too. As you do the work and gather testimonials and a good reputation, you can start to work with larger, higher-profile companies.

6. Promote your social media accounts.

One of the best ways to grow your accounts, after posting consistent, helpful, and engaging content, is to promote them by cross-posting. For instance, you can let your Twitter followers know about your Facebook page and your Facebook followers know about your Instagram account.

You can also work with other up-and-coming influencers to promote each other’s accounts. The idea behind this is to let people know where they can find and follow you and attract new fans.

You can also consider an ad campaign to help people find you. Those can be expensive and might not drive the traffic that you want, but if you can get even a hundred new followers, it might be worth it.

Whatever you do, don’t pay for followers. That is a shady practice that will make your existing followers not trust you and make influencers and brands not want to work with you. It’s better to grow your followers slowly and organically than to pay for followers.

7. Interact with your followers.

Engagement is essential when it comes to growing a following and pitching brands. Interact with your followers by answering their questions, responding to comments and direct messages, and even commenting on some of their content. This shows an active interest in your followers which will make them loyal to you and even more interested in buying products or services that you recommend.

If you don’t want to stay connected to your social media profiles 24/7, pick a block of time each day that’s dedicated to interacting with your followers. You’ll still get the benefit of engagement and building trust without having to do it all day long.

Can You Become a Social Media Influencer?

It may seem elusive at first, but it’s possible to earn money as a social media influencer without being famous or having a large following.

While you may have to pitch brands and companies in the beginning, as your audience and reputation grow, companies may come to you. And as you begin to work with larger companies, you’ll start to make more money.

You want to be fair when you negotiate with these companies, so charge them a reasonable price. Remember that this is a business deal for them, too. They want to work with an influencer who’ll get the most eyes on their products or services and who will represent their beliefs and values. But they also want to stay within their budget.

If becoming an influencer interests you, pick a specific niche, stick to a posting schedule, provide useful and helpful content, and engage with your audience. Doing this means you’ll gain their trust, and they’ll use that trust to buy products and services that you recommend.

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