If you’re looking to work in UX at a hot tech company in Silicon Valley, this article is for you. I’m here to make sure you don’t get burned, and that you have every opportunity to get the job. Of course, I cannot make any guarantees that you will get the job, so don’t hold me to that. However, I can ensure that you will greatly improve your chances by following this advice.
Step 1: LinkedIn profile + portfolio + cover letter +
resume
The interview process starts long before you talk to anyone
at a given company. Recruiters have very good social stalking skills, so
chances are they’ve found your Facebook page, Twitter account, LinkedIn,
Dribbble, Behance, and other accounts before they even reach out to you. This
is why it is important to keep all social media accounts professional and up to
date. If you can’t commit to posting on a social media site at least once per
week, you should delete that account. Nothing worse than an out of date
account. The exception to this would be LinkedIn, where we would not expect you
to post weekly. However, it couldn’t hurt to join various LinkedIn Groups that
relate to your profession, and become active in those groups. Recruiters are
very active on LinkedIn, and it is where they find the vast majority of their
candidates. They would love to see you involved in UX groups on LinkedIn, and if
you put links to your portfolios on your LinkedIn account, you may have
literally just saved your recruiter hours of work. They will love you for it.
On that same note, please please please make sure that your
portfolio is up to date. I know that you probably already have a fulltime job
and it seems impossible to find the time to update your portfolio, but it is
very important that you do. Many companies will immediately reject a candidate
if they don’t have a portfolio. Trust me, I speak from experience. Also, don’t
be sneaky. If you are presenting material that you worked on with a team, be
sure to be transparent about the parts that you worked on, rather than claiming
you did the whole thing yourself. What happens when designers lie is they get
hired for the wrong role, and then fired because it isn’t working out. I don’t
want to see that happen to you, so please always be up front and honest with
your recruiter and the other people you are interviewing with.
Who reads cover letters? Pretty much nobody. Cover letters
are a great opportunity to showcase your skills and abilities, but
unfortunately nobody really reads them because they are usually too lengthy. If
you want a chance of your recruiter reading your cover letter, keep it short
and sweet. You can even list your skills in bullet point format for easy
reading.
Your resume is very important. It’s a great way for the
recruiter and other people interviewing you to see where you’ve worked, and
what you’ve worked on. If you have gaps in your resume, you have two choices.
You can either list your employment in month/year format, or just year format.
Neither way is correct or incorrect, but you may be asked questions about the
gap either way. Be prepared to respond with a composed answer.
Your job as an interviewee is to impress both the recruiter,
and the other UX professionals at the company. The recruiter will be most
interested in your portfolio and LinkedIn profile, whereas the UX professionals
will be most interested in your resume, portfolio, and design challenge (which
I’ll mention in more detail later).
Step 2: Phone Interview with Recruiter
The phone interview with the recruiter tends to be the very
first step in the interview process. Some recruiters are friendly and bubbly,
whereas others play hardball. Either way, they are looking for the same
information. Recruiters want to help figure out if you would need to relocate
for the job, how soon your first day could be, if you have other offers on the
table, etc. Think of recruiters as your temporary best friend who is trying to
work out all of the details for you. It’s very important to be kind to your
recruiter, since they are your representative at the company. Also, just treat
everyone well. If you try to play mind games or are rude to people along the
way, you’re going to end up in the reject pile.
Step 3: Phone Interview with Designer
Some companies do this step, some don’t. Some companies feel
more comfortable giving a candidate an opportunity to “talk shop” with someone
before they commit to bringing the candidate in for an onsite interview. The
sad fact is that far too many recruiters don’t really study what they’re
recruiting for, so their technical conversations with candidates are pretty
much non-existent. I always took it upon myself to learn as much about design
as I could, so that I could talk shop with candidates. But I digress.
Step 4: Design Challenge
If you’ve made it this far in the interview process, it is
highly likely that the company likes your sense of design and esthetics.
However, they may still be curious what you esthetic would look like for their
company/brand, or may want to know more about your design process. Hence, the
design challenge was born. Don’t take it as an insult if you are given a design
challenge. It’s actually a very good thing, because it means they want to see
more of your work.
Step 5: Onsite Interview with Team
If you’ve made it this far, the team must be pretty excited
about you. But they’re not going to show it. In fact, they may grill you pretty
hard. If they do, just take comfort in the fact that you’ve already made it
further in the interview process than most do. Answer all of the questions that
interviewers ask you, but come up with questions of your own as well. It makes
you appear more knowledgeable, engaged, and interested in the opportunity. You
can ask the interviewer about how long they’ve been at the company, what their
day to day looks like, what are the qualities of some of the most successful
designers at that company, etc. Get creative with your questions.
Step 6: Meeting with the Founder/CEO
This step obviously depends on the size of the company. I
once worked at a startup where the CEO/Founder met with every candidate who
interviewed onsite. I also worked at large companies, where the company was far
too large for the CEO to meet with candidates. Don’t feel disappointed if this
step doesn’t happen, since it doesn’t happen everywhere. However, if you do
meet the CEO/Founder, you have every right to do a happy dance after you leave
the interview. This step means that everyone liked you so much that they’re
having the CEO make a final decision of if he could picture you working at his
company. But this still doesn’t mean that you have the job.
Step 7: Hiring Committee
After all of the interviews have been completed, Hiring
Committee takes place so that the company can decide if they would like to move
forward with an offer or not. Since design is such a subjective thing, there is
usually a lot of debate and disagreement about candidates’ work. Even if you
get rejected, know that there could have been lots of people who liked your
work, even though the outcome was a rejection.
Step 8: Reject/Offer
After Hiring Committee, there are usually only 2 possible outcomes
-- an offer is extended, or a rejection is issued. How can you reduce your
chances of being rejected? See the tips below.
How To Be Different, and Bring It Home
Personal branding. On the few occurrences when I did
see a candidate who excelled at personal branding, I was impressed. They had
created their own logo, core beliefs, color scheme, etc. It really made them
stand out, and easier to remember. (Remember, recruiters see thousands of
portfolios, so it’s important to find a way to stand out).
Don’t be weird. Don’t bring your pet bunny to your
interview. Don’t come to the interview dressed in Victorian clothes. Don’t eat
10 protein bars during your interview. I know this sounds like common sense,
but you wouldn’t believe the things I’ve seen. Please be normal. Thanks.
Gratitude. This is something I didn’t see much of
either. In my years of recruiting, probably only 4 times did a candidate send a
thank you note to me, their interviewers, the recruiting coordinator, or anyone
else they met with. If you do this, you will stand out. It is polite and
creates positive and open lines of communication.
Be polite. Different interviewers have different
interviewing styles. Some companies do a good cop, bad cop approach. I don’t
agree with it, but it does happen. If you lose your temper, you can pretty much
guarantee that you won’t get the job. Be as patient and polite as possible.
Be inquisitive. Are you curious about how your last
interview went? Feel free to ask the recruiter. Are you curious when the start date
would be, or if there is a company commuter bus? Feel free to ask. However,
because recruiters are so busy, it is best to consolidate these questions into
one email, rather than one-off emails. I think it’s great to be inquisitive,
but don’t overdo it. If a recruiter tells you that they don’t have the results
yet from your last interview, believe them. Try to limit follow up with the
recruiter to once per week, unless the recruiter initiates it more frequently.
Be patient. The interview process time can vary from
company to company. Some startups can move swiftly, taking only 2 weeks total,
while larger companies can take up to 4-6 months. I know these numbers can be
discouraging, but just be as patient as you possibly can. Most of the time
there is nothing that can be done to speed up the process, so just be patient.
Study the area. If you are not originally from the
San Francisco Bay Area, do your research before you start interviewing. For
example, people at tech companies do not wear suits. Also, you may be riding a
bicycle during your lunch break with one of your interviewers. Do the best
research you can about the tech scene in Silicon Valley, but feel free to ask
your recruiter any lingering questions you have.
Do your homework. Don’t go into the interview without
any insight. See if the company has social media accounts and what they’re
posting on those accounts. What are they passionate about? Also, look at the
LinkedIn profiles of people who are in similar roles at the company to see what
their background is like and what they’re interested in. Ask your recruiter for
the names of your interviewers before the onsite interview so that you can look
them up on LinkedIn. If you can do this, look for things to bond with the
interviewerer over. For example, did you both go through Stanford’s Computer
Science program? Bring it up in the interview. As a heads up, some companies
will not give out the names of the interviewers. This is just a safety
precaution to protect their staff, so don’t take it personally. Just view it as
a challenge to find out as much other information about the company as you can.
Be yourself. When a company is hiring for a position
50% of what interviewers look for is skillset, and the other 50% is culture
fit, so I can’t emphasize enough how important this is. If you are a jerk or in
some other way not a culture fit, you will be rejected from the position. Be
your authentic self during the interview process so that the recruiter and
interviewers can determine if you’d be a good culture fit for the company. On
this note, I should probably also mention do your best to be well rested and
prepared for the interview. It starts things off on the wrong foot when the
interviewee seems exhausted, unprepared, and apathetic about being there. I know,
it sounds pretty obvious, but I’ve seen this time and time again, so I feel the
need to mention it here.
Give explanations. This is one of the most common
areas that designers fail interviews. Commonly, interviewers ask something
along the lines of, “Why is the ‘Read More’ button in the bottom right corner?”
“Because I like it there” is not a valid answer. You are not designing for
yourself, you are designing for the user. Make sure that you understand user
experience research, because that is what should be driving your design
decisions. Some companies will have designated researchers that you’ll work
with, whereas other companies will expect you to do the research yourself.
Either way, make sure you understand various research techniques and how to interpret
that data. That way instead of your answer being “because I liked it,” you can
say, “User research showed that candidates found the ‘Read More’ button more
quickly when it was in the bottom right hand corner in comparison to the bottom
left hand corner or either upper hand corner.” See how much more knowledgeable
and informed that sounds?
Have fun. Interviewing can be very stressful, so it
is great when I meet a candidate who is happy, relaxed, and excited to be
interviewing there. The interviewers have very stressful schedules, so a
good-natured candidate can sometimes even put interviewers in a better mood.
That can only help your cause!
Hopefully, by following all of this advice, you have greatly
increased your odds of getting hired at a hot tech company in Silicon Valley.
However, if you do an interview for a job and get rejected, not all hope is lost.
Sometimes the company just wants someone to take a year to go back to school,
build out their portfolio, or do something else to show growth before they
interview them again. If you do get rejected by a company, they will probably
want you to wait 12-16 months before interviewing again. This is why I have
done my best to prepare you for success. Also, trust that you will find the
right fit. A rejection from one company could be followed by receiving an offer
from another company. Design is very subjective, so not every company will
agree on someone’s portfolio/resume/LinkedIn profile/etc.
I hope you have enjoyed learning more about how to get hired
as a UX professional in Silicon Valley, and I wish you the best of luck!
All the best.