With the rise of digital marketing, website redesigns are becoming more popular. This is a perfect time to look at your website and ask yourself if it needs an overhaul. If your website was built in the early 2000′s, there’s a good chance it has nothing to do with the new trends in web design.
As much as 61% of internet users say that the “first thing”
they see about a website is its design. The first impression they get might as
well determine their view about your business.
Keep reading for some background on why you should consider
redesigning your site.
Generate More Leads
Creating new content is one of the most proven ways to get
leads. What if you don’t have the budget to hire a copywriter? Or, what if you
want to create your lead-generating content? Redesigning your site is a great
way to create new content. You don’t have to write thousands of words to create
great content. You can create a series of images with headlines, product images
with descriptive captions, and more. As long as you have a strong call to
action, your new content is sure to get some leads.
Optimize Your Site Search Engines
If you want to get more traffic to your website, you must
optimize your search engines. Search engines are the most important way that
people find businesses online. They make up over 70% of all Internet traffic,
according to Google.
You can use SEO strategies to improve your company’s ranking
in search engines, which will help you attract more customers and boost sales.
You can ask for SEO strategies adjusted for your business on websites that
offer SEO services. It’s important to optimize the user experience so that
people can easily find what they need on your website without having to scroll
through pages and pages of content.
Add Functionality to Your Site
A lot of times, businesses are so focused on getting new
customers that they forget about their current customers. What do you do for
your current customers, and what features can you add to your site to improve
the experience? Adding functionality to your site is a great way to improve the
user experience and make your business better.
Before you get into redesigning your site, you need to
identify what you want to add functionality to. Are you having trouble with
your lead capture forms? You can add functionality to add a different lead
capture form to the site.
Optimize Your Site for Mobile Visitors
Mobile search is on the rise, and desktop traffic is
falling. 17% of internet users now search for things on their mobile devices.
If you haven’t already done so, you need to start optimizing your site for
mobile users. Fortunately, with the rise of responsive design, it’s easier than
ever to do this. Once you’ve chosen a responsive design, it’s time to optimize
the site for mobile users. Once you’ve identified these issues, you can make
the necessary changes to your website.
Updated an Outdated Website
Most websites that were built before 2010 don’t follow any
modern web design principles. If your website is outdated, it’s time to
consider a redesign. One of the best ways to do this is to start by looking at
modern website examples.
A great way to do this is by visiting websites like
Designhill, where you can get samples from different designers. Once you have a
few examples, you can start to narrow down what features you like. From there,
you can pick the website design that best suits your business.
Improve Your Website Security
A poorly built website can be a security risk for both you
and your customers. If your website is lacking in security, you risk losing
customers and a lot of money. A poorly built website can also look
unprofessional, which will hurt your credibility. Before you get started on
the redesign, you’ll need to talk to your developer or designer to
understand how long the project will take. From there, you can start to
identify what features you want to be added to your site.
Wrapping Up
So, there are many reasons why you should consider
redesigning your website. The best way to do this is to start by identifying
what features you want to be added to your site. From there, you can select a
design and work with your developer or designer to make the website a reality.
At the end of the day, there are many benefits that you and your business will
derive from the redesign.