Why You Should Consider Redesigning Your Website

Why You Should Consider Redesigning Your Website

With the rise of digital marketing, website redesigns are becoming more popular. This is a perfect time to look at your website and ask yourself if it needs an overhaul. If your website was built in the early 2000′s, there’s a good chance it has nothing to do with the new trends in web design.

As much as 61% of internet users say that the “first thing” they see about a website is its design. The first impression they get might as well determine their view about your business.

Keep reading for some background on why you should consider redesigning your site.

Generate More Leads

Creating new content is one of the most proven ways to get leads. What if you don’t have the budget to hire a copywriter? Or, what if you want to create your lead-generating content? Redesigning your site is a great way to create new content. You don’t have to write thousands of words to create great content. You can create a series of images with headlines, product images with descriptive captions, and more. As long as you have a strong call to action, your new content is sure to get some leads.

Optimize Your Site Search Engines

If you want to get more traffic to your website, you must optimize your search engines. Search engines are the most important way that people find businesses online. They make up over 70% of all Internet traffic, according to Google.

You can use SEO strategies to improve your company’s ranking in search engines, which will help you attract more customers and boost sales. You can ask for SEO strategies adjusted for your business on websites that offer SEO services. It’s important to optimize the user experience so that people can easily find what they need on your website without having to scroll through pages and pages of content.

Add Functionality to Your Site

A lot of times, businesses are so focused on getting new customers that they forget about their current customers. What do you do for your current customers, and what features can you add to your site to improve the experience? Adding functionality to your site is a great way to improve the user experience and make your business better.

Before you get into redesigning your site, you need to identify what you want to add functionality to. Are you having trouble with your lead capture forms? You can add functionality to add a different lead capture form to the site.

Optimize Your Site for Mobile Visitors

Mobile search is on the rise, and desktop traffic is falling. 17% of internet users now search for things on their mobile devices. If you haven’t already done so, you need to start optimizing your site for mobile users. Fortunately, with the rise of responsive design, it’s easier than ever to do this. Once you’ve chosen a responsive design, it’s time to optimize the site for mobile users. Once you’ve identified these issues, you can make the necessary changes to your website.

Updated an Outdated Website

Most websites that were built before 2010 don’t follow any modern web design principles. If your website is outdated, it’s time to consider a redesign. One of the best ways to do this is to start by looking at modern website examples.

A great way to do this is by visiting websites like Designhill, where you can get samples from different designers. Once you have a few examples, you can start to narrow down what features you like. From there, you can pick the website design that best suits your business.

Improve Your Website Security

A poorly built website can be a security risk for both you and your customers. If your website is lacking in security, you risk losing customers and a lot of money. A poorly built website can also look unprofessional, which will hurt your credibility. Before you get started on the redesign, you’ll need to talk to your developer or designer to understand how long the project will take. From there, you can start to identify what features you want to be added to your site.

Wrapping Up

So, there are many reasons why you should consider redesigning your website. The best way to do this is to start by identifying what features you want to be added to your site. From there, you can select a design and work with your developer or designer to make the website a reality. At the end of the day, there are many benefits that you and your business will derive from the redesign.

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