How to Start a Mini Supermarket Business in Kenya

How to Start a Mini Supermarket Business in Kenya

Mini supermarkets in Kenya (popularly called Minimart business in Kenya) are coming up rapidly across all towns, especially in densely populated residential areas. The concept of ‘supermarkets’ is no longer confined to the big chains in large shopping centers or malls. Due to the evolving retail trends, most people have gotten used to self-selection when shopping thus creating a huge demand for Minimarts especially within estates where the big Supermarkets don’t have a presence.

The Opportunity

Many people in Kenya do not buy their provisions and household consumables in bulk. This is due to the tough economic environment and also because most may not have the right appliances like fridges to store perishable items. This means that most people buy daily provisions within their locality. That explains why there is a great opportunity in opening a  of Minimart business in Kenya selling ‘provisions’ and household items in many corners of streets in big cities and towns.

The concept of ‘supermarkets’ is no longer confined to the big chains in large shopping centers or malls. Due to the evolving retail trends, most people have gotten used to self selection when shopping thus create a huge demand for Minimarts especially within estates where the big Supermarkets don’t have a presence.

Selecting the location

The location needs to be convenient. In this case, it should have a lot of human traffic and must be easily accessible. It is recommended that a minimart is located on the ground floor so that customers can easily walk in and out without any difficulties.

Permits

Just like any venture, you need some permits from the local authorities to operate a Minimart business in Kenya. We have the annual business permit, health certificate at a cost of about Ksh5,000. The cost of your business permit will vary from Ksh 5,000 up to Ksh25,000 depending on the size of your business and the number of employees. You will incur some extra costs in having your employee undergo a medical examination. Furthermore, you will need fire safety guides by installing fire extinguishers alongside a fire certificate. The fire certificate will cost about Ksh4,500.

Stocking up and supplies

For stocking your mini supermarkets you will rely heavily on distributors for their supplies. Unlike bigger supermarkets, your suppliers will NOT bring goods to your store without charging you for transport. To build your distributors network, visit the industrial area where you most are located. Depending on your location, size, and sales, you can settle on a suitable schedule to stock your shelves. Mini supermarkets usually stock fast-moving household goods.

Challenges of Owning and Running A Supermarket in Kenya

There are too many people doing this business that means to really overcome the competition and make great sales you have to do something really spectacular that will beat your competition hands down. Robbery incidents are common in some corner shops at night and being a product based business theft from staff is also common. Add the problem of erratic electricity supply. Also for this business to succeed you need to get a good location for your shop which isn’t easy.


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