Ads.txt may not be a new concept, but it’s something that we
need to remember to review. As a refresher, ads.txt is a text file that
publicly declares the ad partners that can sell your inventory and it ensures
that your digital ad inventory is only sold through sellers who have been
authorized.
There are some important steps to take to ensure that you’re
optimizing your ads.txt file capabilities.
Below, we share the top 3 reasons why you should keep your
ads.txt file up to date, as well as the steps you should take to get the most
out of your ads.txt file.
3 Reasons Why You Need to Keep Your Ads.txt File Up to
Date:
1. You receive more advertiser spend
Platforms update default buyer settings regularly, so
updating your ads.txt files ensures that you are eligible for all platform ad
campaigns. If more advertisers have the capability to bid for ad space, this
results in more revenue for you.
A regular cadence of updating your ads.txt will ensure you
know who is authorized to sell your inventory and guarantee you are not leaving
ad dollars on the table. On occasion, DSP/SSP partners sunset or update their
ads.txt lines. You always want to have the most up to date lines to prevent any
loss in revenue.
2. Buyer verification
When you keep your ads.txt files updated, buyers can then
confirm that they are buying from a verified source. If you are no longer
working with a particular seller/reseller or have placed them on your “naughty
list”, it is a best practice to update your ads.txt and remove that seller from
your file. It’s a good way to make sure they can no longer represent your
inventory to buyers.
3. You earn more cookieless revenue
Unlike highly competitive cookied reseller lines, cookieless
reseller lines drive competition to your under-monetized inventory. Don’t miss
out on demand from over 10 DSPs that target your unaddressable inventory.
3 Steps You Should Take to Keep Your Ads.txt File in
Check:
1. Conduct regular monitoring
Checking if any partners are missing or if there are
mistyped numbers, symbols, etc. These seemingly small issues could, quite
literally, cost you. Errors or missing ads.txt lines could lead to
consistently low buyer bid rates. Low bid rates lead to fewer ad impressions or
low fill rates which then leads to lower revenue.
2. Maintain ongoing vendor communication
Schedule bi-weekly/monthly check-ins and QBRs with your most
valued SSP partners to see what’s new, bringing value or potentially not
working.
3. Cookieless reseller lines
Unlike resellers for cookies, cookieless reseller lines increase competition for your undervalued supply.
How To Add a Custom Ads.txt File in Blogger BlogSpot
Step#1 Sign in Blogger
The first thing that you need to do is to add ab ads.txt file in your blog is
to sign in to your Blogger account. The sign in process requires entering your
Gmail account and password.
Step #2: Select the blog
If you own more than one blog, then select the one where you want to add an
ads.txt file.
Step# 3: Search Preferences
In the third step, after selecting blog, you need to go to search
preferences under settings.
Step 4: Select Monetisation
Now under monetisation, you will find an option to enable
custom ads.txt file for your blog. Just click edit and then select yes option
to enable custom ads.txt content.
After enabling your ads.txt file, a text box will appear,
copy the ads.txt settings from your third-party monetization platform and paste
it into the text box to link your ad monetizer with blogger.
Once everything is done, click save changes. That's it your ads.txt
file is now live on your blog. You can visit you ads.txt file by going to www.templateism.com/ads.txt.
Note: Do not forget to replace templateism.com with your
domain name.
If you have followed our instruction carefully, you will be
able to see your advertiser's accounts or information that you added in your
ads.txt file.
We hope this tutorial has benefited you in learning how to add an ads.txt file
in blogger Blogspot. Let us know what are your impressions on adding an ads.txt
file on your blog.