We’ve compiled nine tips to get you started. While there is no one recipe for writing an effective, engaging explainer video script, the preparation can make all the difference. Start here.
1) Begin with essential tools
Essential tool? What is that? Do I really need that? The
answer is YES!
A scriptwriting project is a time-consuming process. In
order to be successful at it, you'll need essential tools and understanding to
get started.
First, you need your goals, audience, and core
message.
A script timer may
save you a lot of time.
That is a tool that keeps track of how long it takes to
write your script and how many words you've written. It might be quite
beneficial in determining where you need to improve your writing skills.
2) Determine your message
After having the tools and knowledge you need, next is to
determine your target audience. Your message and tone should be appropriate for
your viewers. If you’re not sure who your target audience is, do some market
research. Once you know who you’re speaking to, it will be easier to determine
the right tone and content for your video.
3) Strengthen and improve your structure and story arc.
Now that you've decided on a message and tone, the next step
is to figure out what will happen in your video. Keep it simple if you're
telling a narrative; more importantly, keep moving. Aim for around 160 words
per minute if you're telling a story.
A basic video should be kept to one or two minutes, while a
more complex message might benefit from additional screen time. To structure
your video, start with an outline and then flesh it out with particular
settings, activities, and dialogue.
4) Start with a headline that grabs the attention
The headline is the first thing your viewers will see, so
it’s important to make a good first impression. Grab their attention and make
them want to learn more. You can also use a headline to set the tone for your
video.
Your headline should be catchy and interesting, and it
should also summarize the main point of your video. Make sure the headline
accurately reflects the content of the video.
5) Write in a conversational tone
Your viewers will be more engaged if they feel like they are
listening to a real person talk. Try to use short, casual sentences that your
viewers will be able to understand quickly. If you have a particularly complex
or technical topic, consider adding a short caption at the beginning to give
your audience an idea of what they’re about to learn. Use natural language and
avoid complex jargon.
6) Keep your script short and to the point
Most people won’t watch a long video, so keep your script
under two minutes long. Your script doesn’t need to be lengthy to be effective;
shorter scripts tend to be more engaging. If you find yourself struggling to
make an idea fit into a shorter script, consider shooting additional footage to
cut in later.
If you can say what you need to say in less than 60 seconds,
even better. Brevity is key when writing a corporate video script.
7) Use humor when appropriate
Not every video needs to be serious. Adding humor to your
video can keep viewers engaged and entertained. If you use humor, make sure
it’s not offensive or inappropriate. Whether you use humor in your corporate
video is up to you, but the choice should be driven by your target audience.
8) Engage your viewers
Keep your viewers engaged by using strong visuals and
keeping your script short and to the point. Use storytelling to help explain
your message, and make sure your video has a clear call to action. If you can
keep your viewers engaged, they’ll be more likely to watch your video from
beginning to end.
If you can, try to involve them in the video. Ask them
questions that they can answer onscreen.
9) Include a strong call to action
The call to action is a major conclusion – and most crucial
component – of any business video. This is your chance to let your audience
know what they should do next. The most effective call to action will restate
your marketing message while suggesting a course of action (“Like us on
Facebook,” for example).
Writing a call to action will help you solidify the point of
your video. A strong call to action can transform a potential customer into a
loyal customer by encouraging them to purchase your product, utilize your
service, or vote for you.
Use these questions to review, tighten, and edit your script after you've completed your first draft. You're ready to start working on your company video!
Wrapping Up
Planning and writing a corporate video script can be
challenging, but if you follow these tips, you'll be on your way to creating a
video that engages your viewers and communicates your message.
Remember to keep it short and to the point, use humor when appropriate, and engage your viewers. Most importantly, make sure you have a strong call to action that will encourage viewers to take the next step.
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