Five Favorite Bread Brands in Kenya

Five Favorite Bread Brands in Kenya

Bread is one of the popular staple items in Kenya pantries. In a fragmented market where competition is fierce, especially from growing supermarket brands, we checked recently which bread brands are currently the most popular in consumers’ pantries in Kenya.  

To find out which are the Top 5 bread brands in Kenya based on what consumers have in their homes, we asked our SagaPoll panel members. SagaPoll, our online panel in Africa, allows us to collect hundreds of responses from members throughout the continent in just a few hours. 

Kenyan panelists shared with us the most recent bread brand they bought, as well as the price, pack size, a picture, and the type of outlet where they made the purchase. Read on to find out which brands are currently most popular based on this pantry check in Kenya. 

Top 5 bread brands in Kenya

Here is the Top 5 bread brands most found in Kenyan homes based on the share of the pantry (by volume):

  1. Supa Loaf (by East African group The Mini Group of Companies
  2. Festive (by Kenyan DPL Festive Bread)
  3. Broadways (by Kenyan Broadways Group)
  4. Kingsmil (by Kenyan Kenafric Bakery)
  5. BB (by Kenyan Bakemark Ltd)

Other brands with smaller pantry shares include Kenblest, Loafa, and Selecta. Quite a few brands share the rest of the pie, including supermarket brands (QuickmartCleanshelfNaivas…).  

Preferred format and channels for bread in Kenya

Among the best bread brands in Kenya, the most popular format is the 400g packaging and by far (71%). Only a few consumers buy the 800g format (16%) and 600g format (13%). In fact, some brands, such as Festive, only sell the standard 400g packaging.

In terms of preferred channels of purchase, bread consumers in Kenya have clear habits. Indeed, the vast majority buy bread in kiosks (54%) for convenience, and 43% purchase bread in supermarkets.

Bread Brands price positioning in Kenya

Price is critical for a product so ingrained in Kenyans’ lives and consumed on a daily basis by most. If we look at prices panellists paid, we find that it is fairly consistent across brands but with some nuances. For example, the most popular size, the 400g packaging, currently costs on average 60.4 KES. Some brands are slightly lower like Festive (60.1 KES) and Kingsmil (60.2 KES) while some tend to be priced slightly higher. Super Loaf is found at 60.9 KES, Broadway at 60.6 KES and BB at 61.3 KES.

So who buys which bread brand in Kenya?

Without much surprise, bread brands in Kenya with a lowest average price tend to perform better with lower incomes. For example a majority of Festive consumers (55%) earn less than 250 USD. On the contrary, Supa Loaf and Broadway do better with higher income groups. For example 29% of Broadway consumers earn over 500 USD compared to only 19% for Festive consumers.

As demonstrated, a pantry check in Kenya or across most African markets allows one to get a quick understanding of consumers across the continent. Quick implementation, yet a deep granular analysis by brands and demographics (age, gender, income, etc). Contact us for further details.

Full List of Bread Manufacturing Companies in Kenya

This is a list of bread manufacturing companies in Kenya. The list focuses on renowned companies that manufacture and distribute high-quality premium loaves of bread that are sold in the local markets and in other neighbouring countries such as Uganda and Tanzania.

Here is a list of bread manufacturing companies in Kenya.

1. Broadways Bakery Limited

Broadways Bakery was established in Kenya during the pre-independence era and has steadily grown from a one deck oven bakery to become one of the largest industrial bakeries in Kenya. The company is behind the popular Broadways bread which includes white sliced bread, brown sliced bread, unsliced bread and sandwich bread.

Location: Thika.

Contacts: 0720 504 309, 0734 252 525.

Email: info@broadway.co.ke.

2. Kenblest Group

Kenblest Group produces over 250,000 loaves of bread and 450 metric tonnes of wheat and maize flour a day, making it one of the largest producers of bread and wheat in the country. The company’s brand of bread is known as Kenblest. It has an extensive distribution fleet of over 100 vehicles that guarantee delivery of fresh bread throughout the country.

Location: Off Garissa Road, Thika.

Contacts: 0721 490 800, 0734 490 800.

Email: info@kenblestgroup.com.

3. Mini Bakeries Ltd

Mini Bakeries is the company behind the Supa Loaf brand. Supa Loaf has over the years grown to become a leading brand in Kenya and has severally been nominated as a Super brand. The company has an effective distribution network that ensures its bread is supplied while still very fresh to over 10,000 retail outlets within Kenya, Uganda and Tanzania.

Location: Supa Loaf Complex, Kangundo Road, Nairobi.

Contact: 0731 999 902.

Email: operations@minibake.com.

4. Bakemark Limited

They are the proud manufacturers of BB bread which has made unprecedented strides in the baking industry in terms of quality and exponential increase in sales.

Contact: 0780 440 550.

Email: info@bakemark.co.ke.

5. United Millers

United Millers produces the popular brand of bread known as United. The company has over 20 years of experience in baking and produces high quality premium breads, both plain and sliced in various flavors.

Location: Industrial Area, Kisumu.

Contacts: 0724 303 831, 0733 638 370.

Email: info@united.co.ke.

6. DPL Festive Limited

The company was founded in 2000 in Nairobi. They are the proud manufacturers of Festive Bread which is very nutritious, smooth and tasty.

Location: 020 217 7474.

Email: customercare@festivebrands.co.ke.

7. Ennsvalley Bakery

Established in 1996, Ennsvalley Bakery is a world-class bakery that specialises in a wide variety of delicious and healthy bread, rolls and pastries.

Location: Enterprise Rd, Nairobi

Contact:0724 253333

8. Kenafric Bakery Ltd

Kenafric Bakery manufactures Kingsmil Bread which is available in white or brown bread, sliced or unsliced, regular or sandwich varieties with extra slices to feed just a few more people.

Location: Ruiru.

Contact: 0733 614 530.

9. Fayaz Bakers Limited

The company is in the core business of manufacturing/baking bread and confectionery items. They manufacture over 100 different types of cakes, biscuits, pastries and lollies.

Location: Mombasa.

Contacts: 0721 182 880, 0723 596 819.

Email: info@fayazbakers.com.

10. Elliots Bread Limited

This is an award-winning company behind the popular Elliots Bread that has dominated the Kenyan market for years. The bread is available in different flavors and sizes.

Contact: 020 653 2701.

11. Alicia Bakers & Confectioners Ltd

It is an established bread-making company that produces a well-known range of high-quality wheat products under the famous Lakeland brand.

Location: Bondo.

Contact: 0715 061 592.

Email: info@lakelandloaf.com.

11. Sunblest Bakery

Location: Makasembo Road, Karume Road, Kisumu

Contact:057 2024220

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