Details
Closing Date |
2025/04/21 |
Reference Number |
CCB250414-1 |
Job Title |
Account Developer
NEP(Garissa, Turkana and Mandera) |
Job Category |
Commercial - Sales
and Marketing |
Company |
Coca-Cola Beverages
Africa |
Job Type |
Fixed Term
(Temporary) |
Location - Country |
Kenya |
Location - Province |
Other - Non-South
African Location |
Location - Town /
City |
North Eastern
Province ( NEP) |
Job Description |
Company Overview Coca-Cola Beverages Africa is the largest African Coca-Cola bottler, accounting for 40% of all Coca-Cola volumes on the continent. CCBA is a market leader in the NARTD non-alcoholic ready to drink market in Africa. CCBA has an extensive footprint in Africa, employing approximately 14 000 employees in Africa, with over 2000 employees in Kenya. |
Key Purpose Statement
- The primary role of the Account Developer
is to implement business strategy within allocated customer base to
achieve business objectives of increased profitability , excellent
customer service and excellent trade execution.
Key Duties & Responsibilities
To identify and implement new business opportunities so that the customer base and profits can continuously grow
- New business opportunities are determined
by visiting potential dealers and evaluating their suitability according
to established criteria.
- Potential dealers are assessed throughout
the trial period to determine whether or not they will be as profitable as
planned.
- Business opportunities are developed
within budgeted parameters and implemented as per regulations and customer
agreement.
- To optimise customer service so that
superior customer relations and long lasting partnerships.
- Relevant Customer Service target are to be
achieved at all times.
- Customer master file is continuously
updated to ensure that accurate customer records are maintained.
- Customers are continually updated in
respect of new products, merchandise standards, promotions and any other
issues regarding business development.
- Problems and queries are handled in a
professional, timely, tactful and friendly manner
To formulate account plans so that future business opportunities can be planned and implemented effectively
- Account plans are formulated annually and
updated according to agreed standards taking into account sales volumes,
placing of equipment, projected growths, market trends, competition and
seasonal fluctuations.
- The outlets’ business model is well
understood and opportunities for synergy with appropriate products’ brand
propositions are identified and optimised.
- Account plans are clearly communicated to
the channel management team and agreed upon recommendations are
implemented.
- Professional presentations of the annual
account plan are given to customers to ensure their understanding of the
plan.
- The terms and conditions suggested in the
account plan are negotiated to reach agreement
- Product lines are evaluated in order to
eliminate slow moving lines and promote profitable lines.
To manage and maintain assets so that losses are minimised and optimal returns on investments are achieved
- Equipment contracts are accurately
completed and signed by all relevant parties.
- Coolers, vehicles and equipment are
managed and maintained on a weekly basis to ensure optimal functioning.
- Placement of equipment should maximise
return on investment at all times.
- The ratio of sales to the cooler size is
evaluated in order to ensure return on investments and nonconformance is
corrected in line with set company regulations.
- Basic fountain equipment and cooler
maintenance training is provided to the dealer on a regular basis.
To execute outlets according to organisation strategies so that sales volumes may be increased and product awareness is enhanced
- Promotional agreements are accurately
completed and forwarded to the relevant channel manager.
- Promotions are executed as per promotional
guidelines and set company standards.
- Dealers are educated and continuously
advised on stock management and shelf life dates as per company
regulations.
- RED targets are achieved at all times.
- Point of purchase and built displays are
positioned in order to ensure that products are more visible than any
other products.
To manage customers credit terms and limits in order to maximise sales and minimise risk
- Credit limits are managed so that
customers do not over or under spend and stock on hold situations are
avoided.
- The credit function receives the support
of the account manager in managing the credit terms and limits.
- Prompt delivery of rebate cheques to
customers is ensured.
- All outstanding accounts are managed until
settled.
To execute surveys so that the organisation is constantly aware of current market trends and to enable a competitive advantage
- Information regarding competitors
products, prices, quantities sold, and in-stock levels is gathered.
- Surveys are accurately executed in all
identified outlets.
- Identified areas for improvement are
rectified and follow up is conducted to ensure compliance.
Skills, Experience & Education
Qualifications
- Minimum of a Diploma in commerce or any
other business-related course
Experience
- Minimum of 2 year’s sales experience in a
FMCG environment
- Strong experience in Marketing and
customer service with good networking skills, excellent interpersonal,
verbal and written communication skills