Marketing, PR & Brand Manager at MUA Kenya

Applications are invited from appropriately qualified candidates for the position of Marketing, PR & Brand Manager (Ref No 008) in the Business Development Department. The position is open to both Internal and External candidates.

REPORTS TO:

HEAD OF DISTRIBUTION & MARKETING

PURPOSE:

This position is responsible for managing, maintaining and improving the company’s brand and public image. Planning Marketing, Communication, Branding and PR strategies, collaboration, execution and measurement of PR & Media Relations Campaigns, with the goal of building and enhancing a favorable image of the company with employees, clients, partners, potential customers, shareholders, media, influencers and the public.

Key Deliverables:

Manage media marketing and online presence on a variety of social media platforms providing the company with an opportunity to communicate with the public and add a human touch to the brand image.
Plan, implement and manage marketing, communication & public relations programs.
Design and review the online content in media announcements and media kits.
Help in designing and reviewing a variety of promotional and marketing materials to support the business development department.
Monitor corporate image frequently and ensure it is in compliance with company brand.
Develop, check and manage content produced for website and social media channels.
Develop and implement Marketing, Communication, PR and Brand policies and procedures.
Measure and provide reports on Marketing & PR campaigns.
Build long-term relationships with all relevant stakeholders, such as customers, partners, shareholders and media people, etc.
Produce content for various speeches, events, website and social media channels.
Develop and implement crisis communications advice and media strategy, as needed.
Analyse sales records to identify correlations between marketing, public relation strategies and volume of sales and identify effective Marketing & PR strategies.
Develop and implement unique, memorable and engaging marketing, communication and PR events to help the company distinguish its brand from the brand of its competitors.
Staying up to date with the latest technology and marketing and social media advancements.
Engage with creative and direct marketing agencies for the briefing, ideation, and delivery of digital media assets.
Build relationships with micro and macro-influencers/ambassadors for Marketing, Branding, social media, SEO, and PR opportunities.
Support with ideation and production of content creation including video, social media, blog and others.
Track media coverage and social media mention and communicate results to the management.
Manage inquiries and interview requests.
Create content for press releases, website blogs, e-newsletters, and all communication touchpoints.
Any other roles as may be assigned by immediate supervisor

Key Competencies

Demonstrated experience in creating, implementing and monitoring Marketing, Communication and PR campaigns.
Strong digital and social media knowledge.
Excellent communicator and strong copywriting skills across various digital and social channels.
Strong relationship management skills with Internal and External stakeholders.
Strong industry relationships with media agencies, working collaboratively to deliver Marketing, Communication and PR strategy plans.
Familiarity and skills with the use of IT, excellent analytical and problem-solving skills.
Ability to interpret reports from Google, Facebook and Adobe analytics.
A clear understanding of how to deal with crisis management.
Ability to work under tight deadlines.

Academic Background & Relevant Qualifications

Bachelor’s degree in marketing, BSc/BA in PR, communications, journalism or its equivalent from a recognized institution.
Professional marketing, communication and PR certifications are essential.
Experience of running Marketing, Communications and PR strategy plans.
Experience with Search Engine Marketing (SEM) and knowledge of Search Engine Optimization (SEO) is an advantage.
At least Three (3) Years and above experience in Marketing, PR & Brand management position.
A proven track record of successful Marketing & PR campaigns.

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