Deadline: 10 June 2025
Are you a budding marketer with a passion for sports and a
drive to innovate? Decathlon Sports Kenya is looking for a dynamic, creative,
and enthusiastic Marketing Manager to join our vibrant team. This is a unique
entry-level opportunity designed for a university student or recent graduate
ready to apply their fresh perspectives and digital-first thinking to
real-world marketing challenges.
We're not looking for years of experience; we're looking for
raw talent, a hunger to learn, and an unwavering commitment to making sports a
part of everyone's life in Kenya. If you thrive in a fast-paced environment,
love to brainstorm outside the box, and are eager to see your ideas come to
life, this role is for you!
What You'll Do
As our Marketing Manager, you'll be instrumental in shaping
Decathlon's brand presence and engaging with our community across Kenya. Your
responsibilities will include, but are not limited to:
- Marketing
Strategy & Planning: Contribute to the development of overall
marketing strategies and annual plans to make Decathlon the 1st top minded
sport brand in Kenya. Identify key trends and opportunities in the Kenyan
sports market to increase our brand awareness.
- Content
Direction & Development: Ideate, plan, and create engaging marketing
content for our website, email newsletters, in-store promotions, and other
digital and offline channels.
- Digital
Campaign Management: Lead the planning and execution of integrated digital
marketing campaigns (e.g., seasonal promotions, brand awareness
initiatives) across various online channels.You'll analyze campaign
performance and recommend optimizations.
- Market
Research & Insights: Conduct market research to understand the Kenyan
sports consumer, competitor activities, and industry trends. Translate
insights into actionable marketing recommendations and opportunities.
- Event
Marketing & Partnership Support: Contribute to the planning and
execution of in-store and outdoor community sports events, including
developing promotional materials and communication plans. Support the
identification and engagement with local sports partners.
- Cross-functional Collaboration: Work closely with our Social Media Manager, sales, merchandising, and operations teams to ensure marketing efforts are integrated, consistent, and effectively support business objectives.
Candidate Profile
● Currently Enrolled University Student or Recent Graduate
(within 1-2 years of graduation): Preferably in Marketing, Communications,
Digital Media, Business Administration, or a related field.
● Creative & Innovative Thinker: You're brimming with new ideas, love to
challenge the status quo, and are eager to experiment with new marketing
approaches.
● Digital Native: Highly proficient and comfortable with various social media
platforms (Instagram, TikTok, Facebook, YouTube are a must). Experience
with content creation tools (Canva, CapCut, basic photo/video
editing software) is a strong plus.
● Passion for Sports: You don't need to be an elite athlete, but a genuine
enthusiasm for sports and an understanding of the local sports landscape
is essential.
● Excellent Communication Skills: Strong written and verbal communication in
English and Swahili. Being conversant with French will be an added
advantage.
● Proactive & Self-Motivated: You take initiative, are eager to learn, and
can manage your time effectively to meet deadlines in a dynamic
environment.
● Team Player: You enjoy collaborating with others and thrive in a supportive,
high-energy team setting.
● Problem Solver: You approach challenges with a positive attitude and a
willingness to find solutions.
What We Offer
● A Launchpad for Your Career: This is an incredible
opportunity to gain hands-on experience and make a
significant impact in a rapidly growing international
company.
● Mentorship & Development: Work closely with
experienced professionals who will guide and support your
growth.
● Dynamic Work Environment: Be part of a passionate team
that lives and breathes sports.
● Exposure: Gain exposure to various aspects of retail
marketing, brand building, and community engagement.
● Competitive Compensation: Attractive remuneration package
commensurate with experience and
qualifications.
● Employee Discounts: Enjoy great discounts on Decathlon's
wide range of sports products!
Ready to Make Your Mark?
If you're a creative, sports-loving individual ready to
bring your fresh ideas to life and grow with a leading global brand, we want to
hear from you!
Apply: https://lnkd.in/dx8fkceH
To Apply: Please submit your CV
to hrkenya@decathlon.net along with a cover letter explaining why you
are the ideal candidate for this role and how your passion for sports and
creativity align with Decathlon's mission. We encourage you to include a link
to your online portfolio, social media presence, or any creative work you're
proud of (e.g., short videos, graphic designs, written content) that showcases
your skills.
Decathlon Sports Kenya is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.