SEO & Digital Marketing Specialist
Hanmak Technologies is a leading software development
company specializing in innovative Software as a Service (SaaS) solutions for
the healthcare sector. Our mission is to empower healthcare businesses by
providing smart, scalable software products that optimize operations and enable
them to achieve their strategic goals. By focusing on the unique challenges of
the healthcare industry, we strive to deliver tailored solutions that drive
efficiency and enhance patient care.
Job Description
The SEO & Digital Marketing Specialist will be
responsible for driving brand awareness and lead generation through digital
channels. The role involves responsibilities that cross the business spectrum
from technology to marketing.
Responsibilities
- Plan
and execute all web, SEO/SEM, database marketing, email, social media, and
display advertising campaigns.
- Optimize
copy and landing pages for search engine marketing.
- Perform
ongoing keyword discovery, expansion, and optimization.
- Develop
and implement link building strategies.
- Work
with marketing teams to drive SEO in content creation and content
programming.
- Design
digital marketing materials.
- Measure
and report performance of all digital marketing campaigns and assess
against goals (ROI and KPIs).
- Brainstorm
new and creative growth strategies through digital marketing.
- Plan,
execute, and measure experiments and conversion tests.
- Utilize
strong analytical ability to evaluate end-to-end customer experience
across multiple channels and touch points.
- Identify
critical conversion and drop-off points and optimize user funnels.
Requirements and Skills
- Proven
hands-on SEO & digital marketing experience, particularly within the
tech industry.
- Demonstrable
experience leading and managing SEO/SEM, marketing database, email, social
media, and/or display advertising campaigns.
- Experience
in optimizing landing pages and user funnels.
- Experience
with A/B and multivariate experiments.
- Solid
knowledge of website and marketing analytics tools (e.g., Google
Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.).
- Experience
in setting up and optimizing PPC campaigns on all major search engines.
- Working
knowledge of HTML, CSS, and JavaScript development and constraints.
- Knowledge
and hands-on skills in both static and motion graphics design.
- Knowledge
and hands-on skills in AI video generation tools such as Veed.
How to Apply
Interested candidates to send a cover letter and CV
to marketing.hr@hanmak.co.ke with
the subject “SEO & Digital Marketer” Application Deadline: 10-Jul-2025
Business Manager
Employment Type: Fulltime
Work Type: Onsite
| Office Location: Mlolongo,
Off Mombasa Road, Kenya
Reporting To: This position reports directly to the Board of
Directors (BOD), providing strategic insights and updates on business
operations.
Join Hanmak Technologies – a fast-growing,
innovation-driven tech company transforming businesses across Africa. We are
looking for a dynamic and strategic Business Manager to lead operations and
help scale our impact from our HQ in Mlolongo.
Key Responsibilities
- Daily
Operations Management: Oversee the day-to-day functioning of the
company, ensuring all departments operate effectively and efficiently.
- Strategic
Planning: Work closely with the board to develop, implement, and
monitor strategic goals and objectives that align with the company’s
vision.
- Team
Leadership: Lead and mentor cross-functional teams, fostering a
culture of collaboration, accountability, and continuous improvement.
- Process
Improvement: Identify opportunities for process enhancements to
increase productivity, efficiency, and quality of service across the
organization.
- Product
Development Oversight: Collaborate with the product development
team to ensure that software solutions meet client needs, are delivered on
time, and adhere to quality standards.
- Project
Management: Oversee project timelines, resource allocation, and
deliverables to ensure projects are completed on schedule and within
budget.
- Customer
and Stakeholder Engagement: Build and maintain strong
relationships with customers, partners, and stakeholders to ensure
satisfaction and foster business growth. Act as a point of contact for key
clients and stakeholders.
- Financial
Oversight: Monitor budgets, financial performance, and resource
allocation to ensure financial sustainability and profitability.
- Performance
Metrics: Establish and track key performance indicators (KPIs) to
measure organizational effectiveness and success.
- Compliance
and Risk Management: Ensure the company adheres to government and
industry regulations and standards while identifying and managing risks
that could affect operations.
- Reporting: Prepare
and present operational reports and updates to the board, highlighting
progress toward strategic goals and any potential challenges.
- Talent
Management: Handle recruitment, onboarding, and training
processes directly, ensuring that the team is equipped with the necessary
skills to succeed.
- Market
Analysis: Stay up-to-date with industry trends to identify new
market opportunities and adjust strategies accordingly.
Qualifications
- Education: Bachelor’s
degree in Business Administration, Management, Computer Science,
Information Technology or a related field.
- Experience: Minimum
of 5 years of experience in business or operations management, preferably
within the software development or SaaS industry.
- Leadership
Skills: Proven ability to lead teams effectively and manage
cross-functional relationships, particularly in technology environments.
- Analytical
Mindset: Strong analytical and problem-solving skills with a
data-driven approach to decision-making.
- Technical
Understanding: Familiarity with software development
methodologies (e.g., Agile, Scrum) and an understanding of software
engineering processes.
- Communication: Excellent
verbal and written communication skills, with the ability to engage and
influence stakeholders at all levels.
- Project
Management: Familiarity with project management tools and
methodologies, with a focus on delivering software projects successfully.
- Tech-Savvy: Understanding
of software development processes and an ability to adapt to new
technologies.
How to Apply
Send your application to: hr@hanmak.co.ke with the subject
“Business Manager” Application Deadline: 10-Jul-2025
Business Development Executive
Hanmak Technologies is a leading software development
company specializing in innovative Software as a Service (SaaS) solution for
the healthcare sector. Our mission is to empower healthcare businesses by
providing smart, scalable software products that optimize operations and enable
them to achieve their strategic goals. By focusing on the unique challenges of
the healthcare industry, we strive to deliver tailored solutions that drive
efficiency and enhance patient care.
We are seeking an ambitious individual to join our team as a Business
Development Executive.
Requirements & Skills
- Excellent
communication skills, both written and verbal
- Solid
understanding of Software as a Service and associated technologies
- Ability
to translate highly technical software features into compelling marketing
messages.
- Strong
understanding of digital marketing strategies
- Experience
with marketing automation tools, and the ability to analyze and interpret
data to make informed marketing decisions.
- Proficiency
in creating compelling marketing materials, such as email campaigns and
social media posts
- Ability
to build and maintain relationships with clients and partners.
- Strong
understanding of analytics and metrics
- Degree
in Information Technology, Business Information Technology, Software
Engineering, Computer Science or related discipline
- At
least 3-year experience in a software marketing role
Key Responsibilities
- Implement
marketing strategies to promote software solutions
- Conduct
market research to identify
- Create
and manage marketing campaigns across various channels such as social
media, email, and online advertising
- Generate
leads and drive product adoption
- Do
sales pitch and conduct product demos
- Analyze
and report on marketing performance to optimize strategies and improve ROI
- Stay
updated on industry trends to inform marketing efforts
- Build
and maintain relationships with key stakeholders including customers,
partners, and industry influencers
- Utilize
negotiation skills to close deals effectively and ensure a smooth
transition for new customers from the sales process to onboarding.
How to Apply
Send application to marketing.hr@hanmak.co.ke with
the subject “Business Development Executive”
Application deadline: 10th July 2025