Sales Associate
Location: Kirinyaga, Nakuru, Nyandarua, or Uasin
Gishu
To meet our sales targets, we are looking for dynamic and
talented Sales Associates who will be responsible for creating demand directly
with medium and large-scale commercial farmers within a defined region. The
role involves closing sales with farmers and directing them to collect from
distributors or resellers.
Key Duties and Responsibilities:
- Hire,
train and manage a network of commission-based agents to generate leads:
- Promote
the opportunity to become a Farm Star agent / promoter in your designated
area
- Recruit,
train and onboard applicants who fit the criteria for the role
- Manage
performance and motivate agents to go to the field to generate quality
leads
- Ensure
agents represent the Farm Star brand positively and abide by policies
- Organise
events and presence at exhibitions, to aid the demand-generation work of
the agents
Create demand and close sales:
- Prioritise
farmers based on their purchase potential, planting cycle and other
relevant factors
- Conduct
on-site visits to farmers to pitch the product based on their specific
needs
- Educate
farmers on product specifications, application rates, and techniques
- Guide
farmers during the application process for trials, if necessary
- Identify
ideal locations for demo plots that are likely to convert a high number of
farmers
- Close
sales and coordinate product collection from resellers
- Build
and maintain long-term relationships with farmers, to ensure repeat
purchases
Reporting:
- Daily
reporting of farmer visits and sales
- Weekly
reporting of performance, customer feedback, insights and learnings
- Share
pictures from the field in the team Whatsapp group
Logistics:
- Maintain
a close relationship with resellers assigned to your area
- Train
reseller staff on the specifications, benefits and application rates of
the product
- Coordinate
sales between farmers and resellers
- Ensure
resellers maintain an optimal amount of product in store
- Motivate
resellers to promote the product (via well-placed in-store branding,
direct sales)
- Ensure
resellers pay Farm Star for sold stock in the agreed time frame
Key Result Areas
- Leads
generated through farmer visits, events, agents and others channels
- Sales
conversion
- Tons
sold
- Repeat
customers
Qualifications and Skills
- MUST
be based in the area of operation
- Must
have sound knowledge of farming activities in the area of operation
- Bachelor’s
degree in Agriculture, or a related field
- Qualifications
in agronomy or agribusiness will be an added advantage
- Previous
experience selling agricultural inputs directly to farmers
- Strong
communication and interpersonal skills
- Self-motivated
with a results-driven approach
- Comfortable
using tech tools i.e. smartphones, laptops
- Proficiency
in Microsoft Office Suite (Word, Excel, PowerPoint)
- Comfortable
making return on investment (ROI) calculations
- Fluent
level of spoken and written English, good level of Swahili
- Able
and willing to ride a motorbike
How to Apply
Interested applicants, please send your CV and Cover Letter
to hr@regenorganics.co.