Google Hustle Academy for African Startups 2023

Google Hustle Academy for African Startups 2023

Take your business to the next level with our free week-long bootcamp 

The Hustle Academy is here to help your business power up to the next level. Get access to live training sessions, 1-1 mentorship and masterclasses by industry leaders, all for free.

You can take advantage of all this fantastic support – along with a wealth of networking opportunities – when you sign up to the Hustle Academy’s week-long bootcamp, currently open to businesses in NigeriaKenya and South Africa.

This bootcamp, delivered online by subject matter experts, is designed to help small businesses grow by increasing revenue, positioning for investment, and building a sustainable business for the future.

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About Google

Google LLC is an American multinational technology company that specializes in Internet-related services and products, which include online advertising technologies, search engine, cloud computing, software, and hardware. It is considered one of the Big Four technology companies, alongside Amazon, Apple, and Facebook. Google was founded in September 1998 by Larry Page and Sergey Brin while they were Ph.D. students at Stanford University in California. 

Google Hustle Academy

  • Category: Training
  • Organisation: Google
  • Country to study: Kenya, Nigeria, South Africa
  • School to study-
  • Course to study: Not specified
  • Application Deadline: Not Specified

Topics covered

  • Undertake a SWOT analysis of your business strategy-to-date
  • Use this to design a growth plan for the coming year which focuses on the steps your business can take to attract new customers and increase sales 
  • Determine your revenue goals for the next year
  • Understand your audience
  • Identify market trends
  • Conduct competitor analysis
  • Define your unique value proposition
  • Discover ways in which you can move customers through the consumer funnel
  • Understand the key digital marketing channels available to your business
  • Reflect upon the best channels for you
  • Discover how to create engaging content to attract and convert customers
  • Learn how to measure your overall success
  • Explore the steps you can take to plan your finances and create financial forecasts to secure investment
  • Build upon this by exploring the different funding routes available and identify possible options for your business
  • Discover top tips you can implement to build your own pitch deck for investors to help your business secure funding 
  • Utilise the training delivered throughout the week to create your very own pitch deck

Aim and Benefits of Google Hustle Academy

  • The Hustle Academy is a completely free programme for participants and lasts 1 week in total.
  • Sessions run from 10am – 3pm, Monday to Friday, across EAT, WAT and GMT.
  • Live training sessions are delivered virtually so you will need to ensure you have the relevant technology to support your participation in the programme. This includes a stable internet connection and laptop with a web camera and microphone.
  • You must be able to commit to the full programme as live sessions will not be recorded.

Requirements for Google Hustle Academy Qualification

To be eligible, we measure businesses against the following criteria…

  • Business maturity: Businesses should have already created a business plan, defined their product/service offering and be looking to now scale this
  • Size of operation: The Hustle Academy is open to businesses that have at least 2 full time employees and have been operating for over 12 months
  • Revenue generated: This training is aimed at businesses who have generated profit in the last 12 months or are 1-3 months away from breaking even.

Application Deadline - Not Specified

How to Apply

Interested and qualified? Go to Google on docs.google.com to apply

For more detals, visit Google website.

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