The Website Narrative—how important is a website for a beginner brand

Masid Importers could not understand why we told them to go slow on getting a website. They had just launched a shipping business and wanted to be online. According to their business development representative, the online platform was one place to get potential clients. It was cost-effective and luxurious. Most of their competitors were also online. They had budgeted for it and could not wait to see how this would turn out. Do you know the feeling of getting it right?  

To their surprise, we sent the money back to them and followed it up with an email requesting a strategy meeting. We had to discuss a few elements of 'going digital.' They were moving in absolute illusion.

The urge to be on top of all search engines pushes businesses to jump the gun. It may seem critical in the digital age when done correctly. Online presence and visibility are crucial for any brand or business looking to succeed in the online marketplace. These two concepts are closely related and may be misused. They are distinct in their meaning and purpose. You will realize that prioritizing a website will only be profitable with the right business goals.

The overall representation of a brand or business on the internet refers to its online presence. It encompasses all the digital components of your brand, including your website, social media profiles, blogs, and other online channels. Online presence is about creating a digital footprint that accurately reflects your brand identity and allows customers to interact with you in various online channels.

Online visibility refers to the ease of finding your brand or business by potential customers or target audiences in online search results or social media feeds. Factors like search engine optimization (SEO), social media marketing, email marketing, paid advertising, and other online marketing strategies affect online visibility. The more visible your brand is online, the more likely it is to be discovered by your target audience.

The difference between these two concepts is that online presence is about creating and managing digital assets that represent your brand, while online visibility is about making sure that those assets are easily discoverable by your target audience. Also, online presence is about establishing your brand identity and building an online reputation, while online visibility is about attracting traffic and leads to your website or social media profiles. Some of the reasons for attracting leads are sales and brand awareness.

Both are essential for building a successful online brand. They also require careful planning, consistent effort, and a focus on delivering value to your target audience. They also help to reinforce the other. For instance, an online presence can improve your online visibility by making it easier for search engines to find and index your website.

These two are not mutually exclusive but are interdependent and require a coordinated effort to achieve success. Online presence comes first because it establishes a strong brand identity. It is necessary to create a clear brand identity. If you fail to build your online presence first, your online marketing efforts will lack direction and fail to resonate with your target audience.

However, online visibility is equally important because it drives traffic to your website or social media profiles. Without online visibility, your online presence will be ineffective and fail to generate leads or sales for your business.

In conclusion, an online presence and visibility are essential for building a successful online brand. They require a coordinated effort and a focus on delivering value to your target audience. Investing in an online presence and visibility, you can establish a strong brand identity, attract traffic and leads to your website, and ultimately achieve your digital marketing goals.

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